Education Is The Mission And Mobile Is The Means
Normally, this month would mark the end of school for the summer for many. But the COVID-19 pandemic, which has interrupted education globally, may have changed the routine forever.
How Commerce Marketers Can Shift Messaging To Shape Demand
The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are quick to change demand forecasting models, improve visibility into their supplier base or simply pivot.
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The Sole Supplier’s Secret To Fostering Community
Let’s face it, in 2020, retention isn’t just the goal, it’s the game changer. Focusing on retention is simply a more efficient path to growth than constantly hustling to acquire new users.
Marketers: Diversify Your Channels To Find Pockets Of Profit And Opportunity
Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly marketers who need significant results on a small budget.
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Relationship Building With LifeCouple
We know that retention rates vary across app categories—as do strategies. While we talk a lot about what’s normal and what works for games, and travel, and even health and wellness apps? But what about apps that provide therapy?
Learning From Gradeup To Make Sure Your Education App Engagement Is Top-Class
Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has caused a significant surge in the adoption of learning and education apps. But it’s not just app usage that is on the rise.
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The “Engagement Pyramid” that Keeps Customers Coming Back
Check out my podcast on the Remerge Apptivate podcast where we explore the shift happening in mobile marketing through retention. Goodbye to the numbers game of purchase funnels, and hello to engaging customers in their mobile app journeys. <iframe...
How Understanding User Motivation And Player Models Can Help Gaming App Marketers Super-Charge Engagement
What motivates players to download a game and continue playing it? The answer lies in-game mechanics and marketing that leverage behavioral psychology principles to help users realize their goals and their innate desire to connect with others. Our host Peggy Anne Salz...
Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer Connection
Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a “democratized therapy solution”) and individualized marketing to help couples address, monitor, and improve their relationships.
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Acknowledgement, Interest, and Conversion: Learn How AIC Can Help You Understand Retention
Retention and engagement go hand in hand—but they aren’t one in the same. In a recent episode of Retention Masterclass, John Koetsier and I talked to “the Godfather of the Mobile Growth Stack” Andy Carvell, partner at Phiture, a growth consultancy based in Berlin. He...
How The Sole Supplier Harnesses Community To Rocket Commerce And Cash In On The Sneaker Boom
Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product.
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What We Can Learn From Gaming App Marketers And Advertising Channels You Shouldn’t Miss
The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com.
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Jerry.ai Talks Personalization During The Pandemic
Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.
Personal Insurance Shopper Jerry Shares Essential Rules To Automate Personalized Marketing
Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.
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Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.