2 min read
March 20, 2019,
By
Peggy Anne Salz
How can app marketers operate (and excel) at the intersection of ad creatives and performance marketing? To crack the code marketers don’t need necessarily need algorithms, but they do need to get smart about how they evaluate ad creatives and harness the right format to get the best results for their app.
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11 min read
January 24, 2019,
By
Peggy Anne Salz
User acquisition is advancing rapidly and becoming increasingly sophisticated. This is the key...
16 min read
January 21, 2019,
By
Peggy Anne Salz
While app installs are showing signs of a slowdown, the latest data reveals time spent in-app...
41 min read
January 9, 2019,
By
Peggy Anne Salz
Social casino games stand out as one of the most popular and profitable app categories, able to combine appealing and addictive gameplay with engaging and effective advertising. Winning in this competitive market requires in-depth knowledge of the audience and deep insights into the ad creatives and campaign calls-to-action that will keep players coming back.
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8 min read
December 27, 2018,
By
Peggy Anne Salz
Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a...
59 min read
December 13, 2018,
By
Peggy Anne Salz
From push notifications to email, all communications formats have convincing use cases. But new research suggests it’s the tone of the communications and the context of the message that decides whether your efforts are a hit, or miss, with your target audience. Our host Peggy Anne Salz catches up with Myles Kleeger, President and Chief Customer Officer of Braze, a customer engagement platform that delivers messaging experiences across push, email, in-app, and more.
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48 min read
December 5, 2018,
By
Peggy Anne Salz
Forget your singular approach on optimizing your ASO strategy to take a top-notch spot in Top 100 rankings. Your users are searching for apps differently, increasing the importance of organic search and finding new ways to find the keywords and concepts that genuinely resonate with your audience.
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43 min read
December 2, 2018,
By
Peggy Anne Salz
Make 2019 the year of going global with your app. There’s a world of opportunity outside your home market and across Asia--if you know where to look for it and how to get the most value.
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41 min read
November 5, 2018,
By
Peggy Anne Salz
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/11/MP-Sampson.mp3" title="Driving passion for eSports with ad creatives and campaigns that trigger action" artist="Justin Sampson" image="http://mobilegroove.s3.amazonaws.com/2018/11/Justin-Sampson.jpeg" ]
11 min read
October 11, 2018,
By
Peggy Anne Salz
Don’t kid yourself into thinking users will look at ads from the get-go. Reams of recent research...
11 min read
August 29, 2018,
By
Peggy Anne Salz
App marketers are at a critical crossroad in how they grow their business and reach their targets....
6 min read
August 22, 2018,
By
Peggy Anne Salz
As a mobile-industry veteran who has been watching trends and developments since text messaging...
2 min read
August 1, 2018,
By
Peggy Anne Salz
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/12/MP-Bell.mp3" title="ASO Best Practices: Debunking The Myths To Drive Results For Your App" artist="Dave Bell, Co-Founder and CEO, Gummicube" image="http://mobilegroove.s3.amazonaws.com/2018/12/Dave-Bell.png" ]
19 min read
July 27, 2018,
By
Peggy Anne Salz
The blind reliance on algorithms to sort and target content has resulted in a tidal wave of fake...
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