Diagnosing And Treating What Ails Your Retention
How do you hook mobile users to maximize retention? That’s the question we try to answer on a recent episode of Retention Masterclass with Fouad Saeidi, founder of the App Growth Network. Fouad often says “Retention is the only way to grow.”
Big Shyft Takes Personalization to the Next Level with Email Marketing
Don’t call it a comeback. The truth is, email marketing never went away, but as Apple plans to retire IDFA that most personal of channels — email — is becoming even more important. Obtaining those coveted email addresses may be the key to targeting and retargeting...
Retention: The Foundation Of All Your Metrics
When it comes to digital marketing, measurement is everything – or so we’ve been told. These days, there’s new thinking on the street and it’s that “Benchmarks are bogus.” Benchmarks are simply an average, and for most marketers, average just isn’t good enough. No...
SHEROES’ Fearless Approach To Building A “Women’s Internet” and Involving Brands In The Conversation
Without a doubt, women are a huge and untapped audience, a segment of the global population that will hold almost one-third of total private wealth by the end of the year. Brands and businesses that fail to connect with women are leaving money on the table. And organizations that empower women to communicate with each other create value (and opportunities) for everyone.
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Driving Desired User Outcomes And Actions By Building An App Install Engagement Flow
Let’s face it. The high cost of acquiring new customers has made engaging and retaining customers crucial for mobile strategy. The focus is on the user experience. The pressure is on marketers to understand the customer journey and map the sequences of actions and interactions that will turn app installs into loyal users.
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Is 2020 The Year Of Retention? Not Quite
If you’ve been involved in the mobile app industry from the beginning you’ve watched as the evolution from paid apps to a freemium model happened — and then witnessed the rush to acquire as many users as possible morph into a focus on retention and recurring revenue. But where does the industry go from here?
Making Marketing Magic On The Customer Journey
As marketers, before we even sit down at the desk to implement our strategies, we need to map the customer journey. But optimizing that journey to encourage your users to move from stage to stage, traveling smoothly through the funnel, is the Holy Grail.
Apple Kills IDFA: How Will The Fallout Really Affect Marketers?
Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those businesses that are wholly reliant on user-level data and attribution.
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Increasing Revenue During Tough Times Through Retention
Buying furniture online almost seems counterintuitive. You can’t sit down on a couch or lie down on a mattress via the web, but that hasn’t kept online furniture stores from flourishing.
How Pivoting During A Pandemic Put Medlife On Top
eCommerce apps and digital marketplaces are seeing record shopping activity but the pandemic has also exposed severe shortcomings in the supply chain (think about the toilet paper shortage in the U.S.). So the question is, what can marketers do to adapt? How can they change the shopping habits of their users and when should they pivot?
How Marketers Can Move Users Through The Customer Lifecycle And Closer To The Key Action That Generate Revenues
Until now, marketing has been focused on executing campaigns and collecting data to determine how effective efforts have been. The ability to understand customers’ actions and, based on these insights, influence them to move from one stage to the next of the customer lifecycle has been a blindspot.
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Learn How UA and Retention Go Hand-in-Hand for Gradeup
A single-digit increase in retention can mean a double – or even triple-digit increase in profits. Returning customers are more likely to spend – and to spend more. But in order to get there, you have to keep customers coming back.
User-Gen Content Inspires People, And Here’s How To Make Sure Yours Gets Noticed
User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase brand awareness, influence decisions, inspire conversions, and consequently drive sales.
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Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.