2 min read
December 19, 2019,
By
Peggy Anne Salz
“Retention is the new acquisition” is the mindset that has allowed Eric Ralls, Founder & CEO of PlantSnap,to turn his app — which allows users to capture an image of a plant or flower and identify it within seconds — into a habit for its 33 million users and counting.
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2 min read
November 13, 2019,
By
Peggy Anne Salz
Most app monetization models are focused on driving purchases or delivering advertising--approaches that are a stretch for indie developers with small teams and limited budgets. But now there is a promising and proven alternative. Our host Peggy Anne Salz catches up with Chris Humphrey, VP of Marketing at Calldorado, the company equipping devs to benefit from the way users naturally engage with smartphones to communicate.
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2 min read
October 30, 2019,
By
Peggy Anne Salz
In a market where the average app loses nearly 70% of its users within one week app marketers are on a rollercoaster ride, struggling to plug the leaky bucket, not just fill the top of the funnel. The challenge (and the opportunity) is to re-engage users early in the retention cycle.
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2 min read
October 23, 2019,
By
Peggy Anne Salz
The explosion of smartphones, the advance of commerce and finance, and the growing enthusiasm of young consumers for mobile apps have combined to make Indonesia the fastest growing and “most dynamic market” in South East Asia. But before you take the plunge, you need to do your homework.
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13 min read
October 3, 2019,
By
Peggy Anne Salz
The soft launch is the most crucial stage in the lifecycle of your mobile gaming app. It’s...
11 min read
September 6, 2019,
By
Peggy Anne Salz
In a market where the cost to acquire an app user is rising through the roof, and...
13 min read
July 12, 2019,
By
Peggy Anne Salz
The advance of high-speed networks and affordable data plans hasn’t only whet audience appetites...
2 min read
May 30, 2019,
By
Peggy Anne Salz
Mobile app marketers are the rock stars of the industry, but popularity comes at a price. These marketers are also aggressively pursued by ad partners eager to close a deal and inundated with cold-call emails that are often more annoying than they are convincing.
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17 min read
May 28, 2019,
By
Peggy Anne Salz
Nielsen numbers released last month show media consumption continues to climb with more attention...
15 min read
April 25, 2019,
By
Peggy Anne Salz
Tax Day, the deadline for filing 2018 taxes with the U.S. IRS, may have passed, but new data...
2 min read
March 20, 2019,
By
Peggy Anne Salz
How can app marketers operate (and excel) at the intersection of ad creatives and performance marketing? To crack the code marketers don’t need necessarily need algorithms, but they do need to get smart about how they evaluate ad creatives and harness the right format to get the best results for their app.
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11 min read
January 24, 2019,
By
Peggy Anne Salz
User acquisition is advancing rapidly and becoming increasingly sophisticated. This is the key...
16 min read
January 21, 2019,
By
Peggy Anne Salz
While app installs are showing signs of a slowdown, the latest data reveals time spent in-app...
41 min read
January 9, 2019,
By
Peggy Anne Salz
Social casino games stand out as one of the most popular and profitable app categories, able to combine appealing and addictive gameplay with engaging and effective advertising. Winning in this competitive market requires in-depth knowledge of the audience and deep insights into the ad creatives and campaign calls-to-action that will keep players coming back.
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