How SciPlay’s Amos Adler Drives Teamwork To Reduce App User Churn
Getting product, marketing, and analytics teams to work together harmoniously can be difficult. Even though they are all focused on delivering a fantastic app experience, and keeping a lid on churn, the motivation and process for getting there can be distinct for each...
Stardust In Your Eyes And Engagement In Your App
We all know that feeling — you’ve got a new favorite show and all you want to do is talk to someone who loves it as much as you do about all your theories and thoughts. You read everything you can get your hands on and troll Twitter looking for other enthusiasts. Now,...
Drilling Down In The Data With Head Works Digital To Boost Retention And LTV
A little retention goes a long way. In fact, a single digital increase in retention can mean double or even triple-digit increase in profits, that’s why we look at this on our Reimagine Growth series on Mobile Presence. But when you’re dealing with such a powerful...
Exploring Retention From The Middleman’s Point Of View
Prodege is a customer acquisition giant and has quietly become one of the world’s largest non-social, non-search marketing channels. How? With brands like Swagbucks, MyPoints, ShopAtHome, CouponCause, and Shoply. VP of revenue and business development, Lenny Rabin,...
How Disney+ Hotstar Turns Record-Breaking Cricket Viewership Into A Retention Win
App Annie reports more streaming apps are breaking into the list of top-ranking apps, as people still stuck at home during the global pandemic turn to apps for entertainment. Meanwhile, Apptopia also draws our attention to Disney+, a shining example that shows a new...
Ace Retention by Building CRM into Your Product
Your tech stack is an important part of your growth strategy but it’s also integral to your retention strategy. CRM is important to maintaining engaged, happy users who come back again and again. That’s why we talked to Christian Eckhardt, CEO and co-founder of...
Marketers Should Automate User Acquisition Right Now – And Jam City Shows How
Mobile gaming apps are experiencing their biggest year yet, with revenues slated to surpass a cool $100 billion, according to the latest data from app store intelligence provider App Annie and global research firm IDC. But 2020 could also produce the biggest headaches...
Disney+ Hotstar Reveals Its Strategy To Turn Occasional Viewers Into Loyal And Paying Subscribers
Disney+ Hotstar, with its unparalleled mix of high-quality local and global content, continues to enthrall viewers. Millions are mesmerized by shows and movies from Disney, Pixar, Marvel and Star Wars, and Disney+ original programming such as films, series and...
Product is the New Marketing
TikTok isn’t addictive because it has a better tech stack than you do. Facebook doesn’t have billions of users because it sends smarter push notifications. Clash of Clans isn’t still the top-grossing app on the App Store because it onboards correctly. Sometimes...
How Doctor Care Anywhere is Coping with a Fat Funnel
At the heart of every marketing campaign is a product – but if your app isn’t up to snuff all the marketing in the world may not be able to save it. That’s why “product is the new marketing” has been one of the catchphrases of 2020. And it’s also why we sat down with...
How Kumu Built a Mobile-First Community for 100+ Million People
When it comes to retention and engagement, it’s hard to fathom a more effective strategy than community building. This is why social networks are so sticky and boast so many engaged users — and it’s why I sat down to talk with Kumu founder, Roland Ros, for my...
How Bulbul TV’s Customer-Centric Approach Is Helping It Makes Wave in the E-Commerce Space
Live streaming-led commerce is driving conversion rates into the stratosphere. It’s a huge market, a huge opportunity, and my latest guest for the Reimagine Growth Series sponsored by CleverTap, is a huge success because of it: Sachin Bhatia, co-founder, CEO of Bulbul...
Live Streaming Is Transforming Commerce — And Here Is How You Can Engage Shoppers
Lockdown restrictions are driving live streaming commerce, a convergence of information, entertainment, and retail that is fast becoming the favorite ways for GenZs and Millennials to shop. But smart companies don’t drive on-off purchases.
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Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.