How App Developers Can Increase Engagement To Drive Forward Revenue

How App Developers Can Increase Engagement To Drive Forward Revenue

Articles Podcast Retention & Engagement
2 min read

Most app monetization models are focused on driving purchases or delivering advertising--approaches that are a stretch for indie developers with small teams and limited budgets. But now there is a promising and proven alternative. Our host Peggy Anne Salz catches up with Chris Humphrey, VP of Marketing at Calldorado, the company equipping devs to benefit from the way users naturally engage with smartphones to communicate.
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Navigating The Jungle Of Mobile Ad Creatives In 2019

Navigating The Jungle Of Mobile Ad Creatives In 2019

Podcast Retention & Engagement
2 min read

How can app marketers operate (and excel) at the intersection of ad creatives and performance marketing? To crack the code marketers don’t need necessarily need algorithms, but they do need to get smart about how they evaluate ad creatives and harness the right format to get the best results for their app.
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What We Can Learn From Social Casino Games To Keep App Audiences Engaged

What We Can Learn From Social Casino Games To Keep App Audiences Engaged

Podcast Retention & Engagement
41 min read

Social casino games stand out as one of the most popular and profitable app categories, able to combine appealing and addictive gameplay with engaging and effective advertising. Winning in this competitive market requires in-depth knowledge of the audience and deep insights into the ad creatives and campaign calls-to-action that will keep players coming back.
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