How The Sole Supplier Harnesses Community To Rocket Commerce And Cash In On The Sneaker Boom
Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product.
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What We Can Learn From Gaming App Marketers And Advertising Channels You Shouldn’t Miss
The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com.
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Jerry.ai Talks Personalization During The Pandemic
Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.
Personal Insurance Shopper Jerry Shares Essential Rules To Automate Personalized Marketing
Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.
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The New Playtime: The Secret To MPL’s Massive Mobile Success
Mobile gaming is emerging as the prime pastime as record numbers of consumers practice social distancing and use their downtime to discover new games or binge on favorites. Players are also congregating on esports platforms, digital safe spaces where they can compete on skill, and win big on prize money.
MasterClass Builds Value For Subscribers To Create Lifelong Learners
When your content features Serena Williams, Martin Scorsese, Dr. Jane Goodall, Natalie Portman, or Gordon Ramsey, it sells itself—or at least that’s what you’d expect, right? Well, it’s true to some degree, but that doesn’t mean the marketing team at Masterclass doesn’t have some challenges to overcome.
Mastering The Art And Science Of Creatives In The Shifting Mobile Ad Market
In a market where people crave personal experiences and bypass ads they feel miss the mark, the pressure is on marketers to deliver relevant and riveting ad creatives that engage consumers, rather than annoy them. It's a critical source of competitive advantage for marketers that want to activate and motivate audiences at scale.
How To Be A Magnetic Brand
Want to hear something sobering? Some marketers spend upwards of $100,000 a day on paid customer acquisition. Meanwhile, new research shows that if 70% of brands were to disappear consumers wouldn’t care. The truth is, it’s not about how much money you spend, it’s about how magnetic you are—how well you can capture and hold your audience’s interest.
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How MOVii Makes Personal Financial Services More Personal and Inclusive
App market intelligence reports show personal finance apps, our “go-to” app category to manage our daily lives, are poised for massive growth, chalking up more than a 1 trillion sessions globally in 2019 alone. But heightened interest doesn’t automatically result in lasting loyalty.
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4 Tips To Become A Retention Superstar
Retention is the new growth. I’ve said it before and will say it again—but that’ even more true among highly competitive apps for on-demand services.
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The Three Must-Measure Metrics For Retention Success
John Koetsier and Peggy Anne Salz sat down with Sunil Thomas, CEO and Co-founder of CleverTap—who has helped solve retention for more than 8,000 apps—to talk about the keys to improving app retention and the metrics you need to measure to know if your efforts are effective.
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Mastering Individualized Engagement To Make Your Brand “Magnetic”
Individualized engagement is becoming integral to marketing success. A brand’s power of perception has shifted from the business to the individual, and marketers are feeling the pressure to ensure consistency across all the channels their brand is experienced—digital, in-app, and in the real world.
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Addressing Consumers On-The-Move With Digital Out-Of-Home Advertising
Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising, paving the way for marketers who leverage spatial, audience and movement data to deliver the right message to the right people at the right time. Our host Peggy Anne Salz and Tom Laband, Co-Founder & CEO of adsquare, discuss how a data-driven approach to OOH (activated by mobile devices or even connected cars) enhances the ability of brands to drive customer connection and contextual relevance through outdoor campaigns.
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