How Understanding User Motivation And Player Models Can Help Gaming App Marketers Super-Charge Engagement
2 min read
What motivates players to download a game and continue playing it? The answer lies in-game...
Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer Connection
3 min read
Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a “democratized therapy solution”) and individualized marketing to help couples address, monitor, and improve their relationships.
[READ ON & LISTEN IN]
Acknowledgement, Interest, and Conversion: Learn How AIC Can Help You Understand Retention
8 min read
Retention and engagement go hand in hand—but they aren’t one in the same. In a recent episode of...
How The Sole Supplier Harnesses Community To Rocket Commerce And Cash In On The Sneaker Boom
2 min read
Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product.
[READ ON & LISTEN IN]
What We Can Learn From Gaming App Marketers And Advertising Channels You Shouldn’t Miss
2 min read
The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com.
[READ ON & LISTEN IN]
Jerry.ai Talks Personalization During The Pandemic
2 min read
Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.
A Lesson In Behavior: It’s Not All About Data
5 min read
Is our data-driven era driving out the magic of marketing? More importantly, is it possible that...
Personal Insurance Shopper Jerry Shares Essential Rules To Automate Personalized Marketing
3 min read
Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.
[READ ON & LISTEN IN]
The New Playtime: The Secret To MPL’s Massive Mobile Success
15 min read
Mobile gaming is emerging as the prime pastime as record numbers of consumers practice social distancing and use their downtime to discover new games or binge on favorites. Players are also congregating on esports platforms, digital safe spaces where they can compete on skill, and win big on prize money.
MasterClass Builds Value For Subscribers To Create Lifelong Learners
6 min read
When your content features Serena Williams, Martin Scorsese, Dr. Jane Goodall, Natalie Portman, or Gordon Ramsey, it sells itself—or at least that’s what you’d expect, right? Well, it’s true to some degree, but that doesn’t mean the marketing team at Masterclass doesn’t have some challenges to overcome.
Mastering The Art And Science Of Creatives In The Shifting Mobile Ad Market
13 min read
In a market where people crave personal experiences and bypass ads they feel miss the mark, the pressure is on marketers to deliver relevant and riveting ad creatives that engage consumers, rather than annoy them. It's a critical source of competitive advantage for marketers that want to activate and motivate audiences at scale.
How To Be A Magnetic Brand
5 min read
Want to hear something sobering? Some marketers spend upwards of $100,000 a day on paid customer acquisition. Meanwhile, new research shows that if 70% of brands were to disappear consumers wouldn’t care. The truth is, it’s not about how much money you spend, it’s about how magnetic you are—how well you can capture and hold your audience’s interest.
[READ ON & WATCH NOW]
How MOVii Makes Personal Financial Services More Personal and Inclusive
3 min read
App market intelligence reports show personal finance apps, our “go-to” app category to manage our daily lives, are poised for massive growth, chalking up more than a 1 trillion sessions globally in 2019 alone. But heightened interest doesn’t automatically result in lasting loyalty.
[READ ON & LISTEN IN]
4 Tips To Become A Retention Superstar
5 min read
Retention is the new growth. I’ve said it before and will say it again—but that’ even more true among highly competitive apps for on-demand services.
[READ ON & WATCH NOW]
Get £50 Off Your Press Release With RealWire
Helping PR professionals increase the online impact of their press releases for over 10 years.
