N26 VP of Global Marketing Patrick Stal Shares Engagement Lessons You Can Bank On
From time spent to revenue generated, metrics for finance apps broke records in 2020. It’s a trend that cements the central position of finance apps in consumers’ lives. Naturally, investors are lining up to cash in on this massive opportunity. According to Pitchbook,...
Vision, Values, Velocity: Former Babbel, Shiseido CMO Katherine Ray on CMO Success in 2021
Growth is change. So, growth marketers should welcome times of upheaval… especially if they are not the most successful brand in their niche. And that means chief marketing officers who are looking to disrupt markets in favor of their solution should sense opportunity...
Segmentation & Engagement with CleverTap, Tier Mobility, and Delivery Hero
Experts from CleverTap, Tier Mobility, and Delivery Hero share insight on segmentation and engagement while hosts Peggy Anne Salz and John Koetsier dish on mobile news, mobile heroes, and … some very critical back-to-office protocol to utterly ignore as some companies...
How IBM is Weathering the Subscription Storm and Pivoting to Paid Success
The subscription economy is booming. More than four in five U.S. consumers now pay for at least one streaming video service, helping support a broader subscription economy that has more than quintupled in size since 2012. In no sector has this held truer than in...
Get Mindful About Your Performance Marketing: How To Build And Scale An Engaged User Base
Mindfulness apps have exploded during the pandemic as people everywhere seek self-care during times of isolation and anxiety. Leveraging that momentum means constantly re-engaging users with experiences and marketing campaigns tailored to their sensibilities. This...
“Data, Data, Data.” Inside Statement Games’ Winning Strategy With Sports Fans
Confined to their homes, consumers are spending more time (and more money) on mobile games than ever before. But the attraction isn’t simply a fun diversion; players crave interaction and social connection. This dynamic opens massive opportunities for fantasy sports...
Five Experts Share 2020 Lessons About App Marketing And Engagement (And Why There’s No Turning Back)
From time spent in mobile apps to revenues generated by in-app purchases and subscriptions, metrics for mobile apps broke the records in 2020. Downloads reached 130 billion as consumers flocked to apps to improve their physical, mental and financial well-being in...
Big Fish Games’ Janice Gao On Merging Creativity With Critical Thinking To Engage New Users
In the crowded, noisy, and increasingly automated world of mobile advertising, high-quality creative is more vital than ever. But breaking through the noise and differentiating one’s message is no simple task. It requires relentless experimentation, healthy...
SonyLIV Turns Consumers About To Churn Into Loyal Streaming App Users With 2x Longer Viewing Times – And Here’s How
The streaming revolution has driven a shift in viewer behavior as more consumers flock to streaming apps for programming to brighten dreary days in lockdown. But SonyLIV, the video-on-demand service owned by Sony Pictures Networks India, which is also available in the...
NPS: A Misleading Metric For B2B In Unprecedented Times?
Flows and funnels that defined the customer journey will never be the same. The new dynamic sends a clear signal to B2C companies: Retire the static segments, models and personas used to reach targets and guide campaigns pre-pandemic. Instead, as I have recommended...
Understanding consumer “tribes”
We explore why understanding consumer “Tribes” formed by Covid-19 will help you do business better. The pandemic’s perfect storm of market and mental conditions turns up the pressure on companies to rethink customer segmentation and reshape their messaging. From here...
Don’t Burn Marketing Budget. Here’s A Framework To Light Viral Campaigns By Design
Viral marketing is about inspiring consumers to spread the word about your content and campaigns. It starts with a great idea that elicits an emotional response in people. But it also needs to have a powerful message (supported by personalized messaging) that triggers...
Games Marketing Experts Share Strategic Innovation To Tackle Disruptive Change
This year will be remembered as the biggest year yet for mobile gaming. Forced by global events to practice social distancing and use their downtime to seek digital distractions, consumers downloaded gaming apps in record numbers. And consumers aren’t just...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.