Learning To Please The Love ‘Em And Leave ‘Em Millennial Crowd

Learning To Please The Love ‘Em And Leave ‘Em Millennial Crowd

Mobile Research Retention & Engagement
6 min read

Millennials – the ‘distracted demographic’ between the ages of 18 and 34 were weaned on the Internet and spoiled by content choice. They have grown up to become the largest generation in the U.S. with a wallet to match. If you think it’s a lucrative audience ripe for the taking, think again. Tapping the significant opportunities and tackling the even greater challenges around influencing this massive audience requires a deep understanding of digital content consumption trends and how their evolving media habits make them different from the rest of the population.

How Much Are Users Really Willing To Pay For Subscription Mobile Apps?

How Much Are Users Really Willing To Pay For Subscription Mobile Apps?

Mobile Research Retention & Engagement
9 min read

New data suggests companies may be leaving money on the table with pricing strategies that either undersell the value of the app they offer or underestimate how much money users are willing to pay - or both.
This is the surprise finding in the 2017 Subscription Mobile Apps report. In addition to breaking down engagement metrics by platform, user demographics and app category, the report also breaks new ground, highlighting the “ideal price range” that is highly likely to turn a user into a loyal subscriber.