How To Be A Magnetic Brand

How To Be A Magnetic Brand

Retention & Engagement
5 min read

Want to hear something sobering? Some marketers spend upwards of $100,000 a day on paid customer acquisition. Meanwhile, new research shows that if 70% of brands were to disappear consumers wouldn’t care. The truth is, it’s not about how much money you spend, it’s about how magnetic you are—how well you can capture and hold your audience’s interest.
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The Three Must-Measure Metrics For Retention Success

The Three Must-Measure Metrics For Retention Success

Retention & Engagement
6 min read

John Koetsier and Peggy Anne Salz sat down with Sunil Thomas, CEO and Co-founder of CleverTap—who has helped solve retention for more than 8,000 apps—to talk about the keys to improving app retention and the metrics you need to measure to know if your efforts are effective.
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Addressing Consumers On-The-Move With Digital Out-Of-Home Advertising

Addressing Consumers On-The-Move With Digital Out-Of-Home Advertising

Podcast Retention & Engagement
2 min read

Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising, paving the way for marketers who leverage spatial, audience and movement data to deliver the right message to the right people at the right time. Our host Peggy Anne Salz and Tom Laband, Co-Founder & CEO of adsquare, discuss how a data-driven approach to OOH (activated by mobile devices or even connected cars) enhances the ability of brands to drive customer connection and contextual relevance through outdoor campaigns.
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Grammarly Embraces Empathy Marketing To Boost Results

Grammarly Embraces Empathy Marketing To Boost Results

Podcast Retention & Engagement
2 min read

In a connected age where consumers crave authenticity, companies must make every effort, using everything they know about their audience, to deliver experiences that address needs, anticipate interests or simply go the distance to make their life better. We get a crash course in data-driven “Empathy Marketing” when our host Peggy Anne Salz catches up with Chy Seng, Head of Mobile Growth at Grammarly.
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Stopping Churn Before It Starts

Stopping Churn Before It Starts

Apps & Marketing Retention & Engagement
7 min read

When it comes to mobile, the advantages of offering the appropriate marketing and messaging at the appropriate point in the funnel can be massive. Indeed, research shows that sending targeted messages tailored to a specific customer segment can increase conversions by up to 200%.

Major 2020 Tech Trends And The Seismic Shift From Acquisition To Engagement

Major 2020 Tech Trends And The Seismic Shift From Acquisition To Engagement

Podcast Retention & Engagement
2 min read

Our host Peggy Anne Salz catches up with John Koetsier—journalist, analyst and futurist—to spotlight emerging developments and disruptive forces shaping digital in 2020. From the requirement to curtail “Big Tech” to the demand for smarter “smart” tech, and from the shift away from customer acquisition toward engagement to the rise of virtual experiences (over physical ones), John walks us through the megatrends sure to mark the year ahead.
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How To Meet Your Customers’ Unmet Needs For Conversational Messaging

How To Meet Your Customers’ Unmet Needs For Conversational Messaging

Podcast Retention & Engagement
2 min read

Consumers may be lukewarm about getting promotional messages, but a new study suggests they genuinely welcome more messages if they are useful and timely. Our host Peggy Anne Salz catches up with Jeff Hasen, Director of Communications, Sinch, a company providing personalized messaging and other related services, to discuss how messaging — including notifications, rich messaging and chatbots — can fill voids in customer experience.
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