Increasing Revenue During Tough Times Through Retention
Buying furniture online almost seems counterintuitive. You can’t sit down on a couch or lie down on a mattress via the web, but that hasn’t kept online furniture stores from flourishing.
How Pivoting During A Pandemic Put Medlife On Top
eCommerce apps and digital marketplaces are seeing record shopping activity but the pandemic has also exposed severe shortcomings in the supply chain (think about the toilet paper shortage in the U.S.). So the question is, what can marketers do to adapt? How can they change the shopping habits of their users and when should they pivot?
How Marketers Can Move Users Through The Customer Lifecycle And Closer To The Key Action That Generate Revenues
Until now, marketing has been focused on executing campaigns and collecting data to determine how effective efforts have been. The ability to understand customers’ actions and, based on these insights, influence them to move from one stage to the next of the customer lifecycle has been a blindspot.
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Learn How UA and Retention Go Hand-in-Hand for Gradeup
A single-digit increase in retention can mean a double – or even triple-digit increase in profits. Returning customers are more likely to spend – and to spend more. But in order to get there, you have to keep customers coming back.
User-Gen Content Inspires People, And Here’s How To Make Sure Yours Gets Noticed
User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase brand awareness, influence decisions, inspire conversions, and consequently drive sales.
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Education Is The Mission And Mobile Is The Means
Normally, this month would mark the end of school for the summer for many. But the COVID-19 pandemic, which has interrupted education globally, may have changed the routine forever.
How Commerce Marketers Can Shift Messaging To Shape Demand
The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are quick to change demand forecasting models, improve visibility into their supplier base or simply pivot.
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The Sole Supplier’s Secret To Fostering Community
Let’s face it, in 2020, retention isn’t just the goal, it’s the game changer. Focusing on retention is simply a more efficient path to growth than constantly hustling to acquire new users.
Marketers: Diversify Your Channels To Find Pockets Of Profit And Opportunity
Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly marketers who need significant results on a small budget.
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Relationship Building With LifeCouple
We know that retention rates vary across app categories—as do strategies. While we talk a lot about what’s normal and what works for games, and travel, and even health and wellness apps? But what about apps that provide therapy?
Learning From Gradeup To Make Sure Your Education App Engagement Is Top-Class
Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has caused a significant surge in the adoption of learning and education apps. But it’s not just app usage that is on the rise.
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The “Engagement Pyramid” that Keeps Customers Coming Back
Check out my podcast on the Remerge Apptivate podcast where we explore the shift happening in mobile marketing through retention. Goodbye to the numbers game of purchase funnels, and hello to engaging customers in their mobile app journeys. <iframe...
How Understanding User Motivation And Player Models Can Help Gaming App Marketers Super-Charge Engagement
What motivates players to download a game and continue playing it? The answer lies in-game mechanics and marketing that leverage behavioral psychology principles to help users realize their goals and their innate desire to connect with others. Our host Peggy Anne Salz...
Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer Connection
Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a “democratized therapy solution”) and individualized marketing to help couples address, monitor, and improve their relationships.
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