The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are quick to change demand forecasting models, improve visibility into their supplier base or simply pivot.
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Let’s face it, in 2020, retention isn’t just the goal, it’s the game changer. Focusing on retention is simply a more efficient path to growth than constantly hustling to acquire new users.
Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly marketers who need significant results on a small budget.
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We know that retention rates vary across app categories—as do strategies. While we talk a lot about what’s normal and what works for games, and travel, and even health and wellness apps? But what about apps that provide therapy?
Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has caused a significant surge in the adoption of learning and education apps. But it’s not just app usage that is on the rise.
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Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a “democratized therapy solution”) and individualized marketing to help couples address, monitor, and improve their relationships.
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Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product.
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The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com.
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Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.
Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.
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