How Brands And Retailers Can Win With Hyper-Personalization
Consumer expectations of personalization are at an all-time high. Recent McKinsey research shows that 71% of consumers expect companies to deliver personalized experiences. @CleverTap ‘s Abhishek Gupta Reveals How Brands And Retailers Can Win With...
Trust and Empathy Directly Boost App Engagement and Retention.
Nymbl Science’s, Lo Schroeder Reveals How Marketers Can Boost Retention. Falling is a serious problem for senior adults, but one app takes on the challenge. The app pairs simple physical exercise with cognitive brain puzzles to drive a 35% decrease in calls to...
MobilityWare’s Larry Hsieh on LiveOps on a Shoestring Budget
Building and maintaining a great game doesn’t require a big budget. Take it from Larry Hsieh, Principal Product Manager at MobilityWare. In this episode, Larry joins our partners in crime, Peggy Anne Salz and Brian Baglow, to share his tips and tricks on...
Got Talent? Media Companies Turn To NFTs For Ideas
Non-fungible tokens, or NFTs, are the cornerstones of Web3, an open, 3D-immersive internet where digital and physical worlds blur and new business models are born. While global consumer brands, including Coca-Cola, McDonald’s, Nike, Gucci, Pringles and Taco...
Consumer Behavior Expert David Allison: Using Valuegraphics To Deeply Understand Customers
Think about your 35th birthday: Were you substantially different than the day before? Probably not, and yet marketers automatically moved you from the 25-34 segment to the 35-44 segment, and targeted you differently. Wouldn’t it be useful to have a reliable way to...
Winning Ways To Connect With Your Customers
Understanding what your customer values, allows you to drive deeper engagement and, ultimately, influence brand preference and purchasing decisions. “If you use values to understand what’s similar in a group of people, they’re eight times more effective,” says David...
The Way The Cookie Crumbles
There is an unexpected upside to the loss of tracking and the demise of third-party cookies. A recognized industry thought leader, Adam Broitman, Associate Partner at McKinsey & Company, tells me why the crumbling of advertising cookies brings a new recipe for...
How pricing flexibility and personalized offers will win the subscription wars
The subscription economy is firing on all cylinders and across all verticals. However, an avalanche of subscription offers turns up the competition for audience attention. Content companies must find innovative ways to drive customer connection and conversion to rise...
How HelloFresh Successfully Educated and Converted Customers in the “Movable Middle”
A bold new logo may look good but — let’s face it — it won’t solve your customer retention problems. However, if you’re able to educate customers about the ways your product can make them healthier, less stressed about at-home meals, and then add beautiful branding on...
How Maple Media’s Ashley Fauset Manages Over 200 Apps with Hundreds of Millions of Users
App marketing has many moving parts, and marketers must also create multiple journeys to reach and retain consumers on their terms and on the channels they appreciate. The challenges of managing one or a few apps for a single brand can be daunting. Imagine if that...
Rovio’s Kieran O’Leary Reveals the Winning Playbook for Lasting Player Retention
Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in playtime could be short-lived if studios don’t up their retention game. Marketers in this boom market should brace for harder times ahead,...
How Acorns’ CMO James Moorhead Drives 99% Retention With Personalized Gamification and Customer Education
From time spent to revenues generated, metrics for finance apps don’t just break records. They also cement the central position of finance apps in consumers’ lives. Frequent app use and increased trust are intertwined. It follows that increased consumer dependency on...
How Visible’s Head of Brand Marketing Taps Influencers to Drive Customer Engagement
The arrival of the new normal* didn’t just mark a sea change in how companies must engage their customers. It impacted how consumers want to engage with brands. For the first time, consumers on all continents desired meaningful interaction with brands around a whole...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.