Product is the New Marketing

Product is the New Marketing

TikTok isn’t addictive because it has a better tech stack than you do. Facebook doesn’t have billions of users because it sends smarter push notifications. Clash of Clans isn’t still the top-grossing app on the App Store because it onboards correctly. Sometimes...
SHEROES’ Fearless Approach To Building A “Women’s Internet” and Involving Brands In The Conversation

SHEROES’ Fearless Approach To Building A “Women’s Internet” and Involving Brands In The Conversation

Without a doubt, women are a huge and untapped audience, a segment of the global population that will hold almost one-third of total private wealth by the end of the year. Brands and businesses that fail to connect with women are leaving money on the table. And organizations that empower women to communicate with each other create value (and opportunities) for everyone.
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Is 2020 The Year Of Retention? Not Quite

Is 2020 The Year Of Retention? Not Quite

If you’ve been involved in the mobile app industry from the beginning you’ve watched as the evolution from paid apps to a freemium model happened — and then witnessed the rush to acquire as many users as possible morph into a focus on retention and recurring revenue. But where does the industry go from here?