What We Can Learn From Social Casino Games To Keep App Audiences Engaged

What We Can Learn From Social Casino Games To Keep App Audiences Engaged

Podcast Retention & Engagement
41 min read

Social casino games stand out as one of the most popular and profitable app categories, able to combine appealing and addictive gameplay with engaging and effective advertising. Winning in this competitive market requires in-depth knowledge of the audience and deep insights into the ad creatives and campaign calls-to-action that will keep players coming back.
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Why being honest in how you communicate is the best way to win—and keep—your audience

Why being honest in how you communicate is the best way to win—and keep—your audience

Podcast Retention & Engagement
59 min read

From push notifications to email, all communications formats have convincing use cases. But new research suggests it’s the tone of the communications and the context of the message that decides whether your efforts are a hit, or miss, with your target audience. Our host Peggy Anne Salz catches up with Myles Kleeger, President and Chief Customer Officer of Braze, a customer engagement platform that delivers messaging experiences across push, email, in-app, and more.
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