Addressing Consumers On-The-Move With Digital Out-Of-Home Advertising

Addressing Consumers On-The-Move With Digital Out-Of-Home Advertising

Articles Mobile Presence Podcast Retention & Engagement
2 min read

Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising, paving the way for marketers who leverage spatial, audience and movement data to deliver the right message to the right people at the right time. Our host Peggy Anne Salz and Tom Laband, Co-Founder & CEO of adsquare, discuss how a data-driven approach to OOH (activated by mobile devices or even connected cars) enhances the ability of brands to drive customer connection and contextual relevance through outdoor campaigns.
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Grammarly Embraces Empathy Marketing To Boost Results

Grammarly Embraces Empathy Marketing To Boost Results

Marketing Gold & Insights Podcast Retention & Engagement
2 min read

In a connected age where consumers crave authenticity, companies must make every effort, using everything they know about their audience, to deliver experiences that address needs, anticipate interests or simply go the distance to make their life better. We get a crash course in data-driven “Empathy Marketing” when our host Peggy Anne Salz catches up with Chy Seng, Head of Mobile Growth at Grammarly.
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Major 2020 Tech Trends And The Seismic Shift From Acquisition To Engagement

Major 2020 Tech Trends And The Seismic Shift From Acquisition To Engagement

Mobile Presence Podcast Retention & Engagement
2 min read

Our host Peggy Anne Salz catches up with John Koetsier—journalist, analyst and futurist—to spotlight emerging developments and disruptive forces shaping digital in 2020. From the requirement to curtail “Big Tech” to the demand for smarter “smart” tech, and from the shift away from customer acquisition toward engagement to the rise of virtual experiences (over physical ones), John walks us through the megatrends sure to mark the year ahead.
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How To Meet Your Customers’ Unmet Needs For Conversational Messaging

How To Meet Your Customers’ Unmet Needs For Conversational Messaging

Articles Mobile Presence Podcast Retention & Engagement
2 min read

Consumers may be lukewarm about getting promotional messages, but a new study suggests they genuinely welcome more messages if they are useful and timely. Our host Peggy Anne Salz catches up with Jeff Hasen, Director of Communications, Sinch, a company providing personalized messaging and other related services, to discuss how messaging — including notifications, rich messaging and chatbots — can fill voids in customer experience.
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How App Developers Can Increase Engagement To Drive Forward Revenue

How App Developers Can Increase Engagement To Drive Forward Revenue

Articles Mobile Presence Podcast Retention & Engagement
2 min read

Most app monetization models are focused on driving purchases or delivering advertising--approaches that are a stretch for indie developers with small teams and limited budgets. But now there is a promising and proven alternative. Our host Peggy Anne Salz catches up with Chris Humphrey, VP of Marketing at Calldorado, the company equipping devs to benefit from the way users naturally engage with smartphones to communicate.
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Retention is a Rollercoaster: Here’s How App Marketers Can Keep the Wheels on the Tracks

Retention is a Rollercoaster: Here’s How App Marketers Can Keep the Wheels on the Tracks

Articles Mobile Presence Podcast Retention & Engagement
2 min read

In a market where the average app loses nearly 70% of its users within one week app marketers are on a rollercoaster ride, struggling to plug the leaky bucket, not just fill the top of the funnel. The challenge (and the opportunity) is to re-engage users early in the retention cycle.
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