Xsolla’s Chris Hewish On Creative Commerce Solutions To Take Control Of Your Game
Removing friction, taking control of user data, and enhancing customer engagement throughout the funnel are necessary steps to increase game margins and retain valuable players. However, the app store duopoly can put a block in the road, restricting access to players...
MY.GAMES’ Anton Gorodetsky On Brokering Mutually Beneficial Business Relationships
To build a great gaming ecosystem, “Think global, act local,” says Anton Gorodetsky. Anton is the Head of Industry Relations at the leading European publisher and developer, MY.GAMES. He joins the podcast this week to explain how to build a comprehensive ecosystem...
Customer Relationship Building 101: A Conversation Between Kongregate And Smadex
Relationship building is the core of powerful marketing, and it starts with good communication and trust. Heather Gainer, Sr. Marketing Manager at Kongregate and Jordon Weissman, Sales Director at Smadex, demonstrate in real-time what an interactive brand-consumer...
SKIDOS’ Aditya Prakash On Mastering Organic Growth And Multiple Demographic Targeting
SKIDOS, referred to by its CEO as “the Netflix of learning apps,” sits at the intersection of gaming, learning, and kid-friendly technology by converting popular casual mobile app games into learning apps for children aged two to seven. With over two million kids...
Growth Means Retention with Adam Lovallo MAU Vegas
When Grow.co started its MAU Vegas annual conference for mobile acquisition nearly a decade ago, it helped pave the way for “growth marketing” to become a staple in tech jargon. And with MAU’s bold return to Las Vegas as an in-person event after two years of virtual...
How to Keep Players Engaged
While gamers spent $21.4 billion in their favorite games in Q2, the question remains: how do you persuade players to keep investing in your game? Peggy Anne Salz talks with Hunter Bulkeley, Senior Product Manager at Tilting Point, an award-winning free-to-play games...
M2Catalyst’s Taps Crowdsourcing & Customer-Centricity To Grow Active Users
Finding the best signal strength can be a challenge, but Network Cell Info, one of a portfolio of apps from M2Catalyst, is helping users monitor, measure, and share cell network coverage data. The crowdsourcing approach doesn’t just enable users to have a voice in...
Charisma’s Guy Gadney On How AI Can Evolve Your Narrative Gameplay
There’s a hidden universe inside every narrative game just waiting to be discovered. The technology at Charisma has the power to unlock it. Charisma, a plug-ʼnʼ-play platform for creating interactive stories with believable virtual characters, redefines how we...
Information IS Power: How Fintech App Koinworks Simplifies Customer Education To Grow Retention
How Fintech App @KoinWorks Simplifies Customer Education To Grow Retention. When you’re a financial super app with the largest peer-to-peer lending platform in your country and you’re serving the underbanked and unbanked sectors by making it easy for their SME’s to...
How Storyly Helps Brands Tell Their Stories More Effectively
With 500+ million people using Instagram Stories and 50+ million using TikTok daily, it’s clear storytelling is a powerful way to connect people. And @Storyly_io has found a niche helping brands tell their stories. In this episode, our host Peggy Anne Salz talks with...
How You Get Your App Onto The Infinite Growth Loop with Mick Rigby Yodel Mobile
Growth loops with Yodel Mobile those closed systems where monetization and user acquisition merge into a repeating growth cycle — are powerful systems that break the silos of acquisition, product, and monetization. But how do you get them to work? @yodelmobile5991 In...
How To Make Your Marketing More Human And Reveals the UGC Stack
Consumers trust content created by people, not just brands. But where do you source user-generated content (UGC), and how do you harness the power of user-generated video to build brand and grow your reach? In this episode, Mike Christensen, CEO & Founder of...
Personalizing Experiences To Grow Revenue & Retention from Ignacio Carrillo-Batalla, CTO at Yummy
If you’ve ever ordered food delivery or hailed a ride in Venezuela, Bolivia, Peru, Chile, Ecuador, or Panama, then you know how ubiquitous Yummy is. They boast a 2,860% year-over-year growth in completed orders. Its quick and quality service keeps customers loyal and...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.