[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/03/MP-Sadofsky.mp3" title="Tilting Point: How To Prepare Now For The Future Of Tech-Driven User Acquisition" artist="Matt Sadofsky" image="http://mobilegroove.s3.amazonaws.com/2018/03/Sadofsky.jpg" ]
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/03/MP122717-Armoo.mp3" title="Fanbytes Powers Influencer Marketing On Snapchat With New Ad Format And Fresh Approach" artist="Timothy Armoo" image="http://mobilegroove.s3.amazonaws.com/2018/03/Timothy-Armoo.jpg" ]
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2017/11/MP100617-Chernin.mp3" title="Cassandra Chernin" artist="Home Advisor: Engage and Re-Engage Customers by Being Genuinely Useful" image="http://mobilegroove.s3.amazonaws.com/2017/11/Square.png" ]
Millennials – the ‘distracted demographic’ between the ages of 18 and 34 were weaned on the Internet and spoiled by content choice. They have grown up to become the largest generation in the U.S. with a wallet to match. If you think it’s a lucrative audience ripe for the taking, think again. Tapping the significant opportunities and tackling the even greater challenges around influencing this massive audience requires a deep understanding of digital content consumption trends and how their evolving media habits make them different from the rest of the population.
New data suggests companies may be leaving money on the table with pricing strategies that either undersell the value of the app they offer or underestimate how much money users are willing to pay - or both.
This is the surprise finding in the 2017 Subscription Mobile Apps report. In addition to breaking down engagement metrics by platform, user demographics and app category, the report also breaks new ground, highlighting the “ideal price range” that is highly likely to turn a user into a loyal subscriber.
Since Amazon founder Jeff Bezos bought the Washington Post in 2013, the publication has become a sandbox for digital ideas that span a wide spectrum. I catch up with David Merrell, Manager of Product Development at The Washington Post, to discuss how the company is harnessing audio content, exploring voice interfaces, and preparing for the opportunities and challenges of storytelling on new platforms.
The first wave of banking and fintech apps got high marks for delivering features that allowed time-crunched users to tackle important tasks. But the next wave of personal finance apps is going one giant step better by not going it alone. Driven by the realization that there is real strength in numbers, smart fintech companies are pairing, partnering and joining forces to deliver apps that offer life solutions (not point solutions) aligned with users’ lifestyles, life stages and context at the magical “mobile moment” when they reach to their fiercely personal devices for seriously helpful assistance.
Consumer dependency on mobile apps for information and entertainment has shot into the stratosphere. Clearly, apps have become the new addiction. Consumers spend more time “in-app” than ever before. To address this opportunity, smart media companies and app marketers are evolving comprehensive strategies to connect with consumers in ways that enhance, not interrupt, the user experience.
Richard Bartle, Honorary Professor of Computer Game Design at the University of Essex, is perhaps best known in the games industry for his research into the taxonomy of player types. He classified players into four categories: the Achievers, that like to act on the world around them; the Explorers who like to interact with the world around them; the Socialisers that like to interact with other players; and the Killers who like to spoil the fun for others in the game. But is this research into player behavior still relevant for today's mobile games market?
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.
