The subscription economy is firing on all cylinders and across all verticals. However, an avalanche of subscription offers turns up the competition for audience attention. Content companies must find innovative ways to drive customer connection and conversion to rise...
A bold new logo may look good but — let’s face it — it won’t solve your customer retention problems. However, if you’re able to educate customers about the ways your product can make them healthier, less stressed about at-home meals, and then add beautiful branding on...
App marketing has many moving parts, and marketers must also create multiple journeys to reach and retain consumers on their terms and on the channels they appreciate. The challenges of managing one or a few apps for a single brand can be daunting. Imagine if that...
Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in playtime could be short-lived if studios don’t up their retention game. Marketers in this boom market should brace for harder times ahead,...
From time spent to revenues generated, metrics for finance apps don’t just break records. They also cement the central position of finance apps in consumers’ lives. Frequent app use and increased trust are intertwined. It follows that increased consumer dependency on...
The arrival of the new normal* didn’t just mark a sea change in how companies must engage their customers. It impacted how consumers want to engage with brands. For the first time, consumers on all continents desired meaningful interaction with brands around a whole...
From Nestle to Nike, consumer packaged goods (CPG) companies are ramping up their direct-to-consumer (DTC) models at a fierce pace to stay competitive. But they are also pioneering strategies to take it a step further, customizing their direct relationships with...
From time spent to revenue generated, metrics for finance apps broke records in 2020. It’s a trend that cements the central position of finance apps in consumers’ lives. Naturally, investors are lining up to cash in on this massive opportunity. According to Pitchbook,...
Growth is change. So, growth marketers should welcome times of upheaval… especially if they are not the most successful brand in their niche. And that means chief marketing officers who are looking to disrupt markets in favor of their solution should sense opportunity...
Experts from CleverTap, Tier Mobility, and Delivery Hero share insight on segmentation and engagement while hosts Peggy Anne Salz and John Koetsier dish on mobile news, mobile heroes, and … some very critical back-to-office protocol to utterly ignore as some companies...
The subscription economy is booming. More than four in five U.S. consumers now pay for at least one streaming video service, helping support a broader subscription economy that has more than quintupled in size since 2012. In no sector has this held truer than in...
Mindfulness apps have exploded during the pandemic as people everywhere seek self-care during times of isolation and anxiety. Leveraging that momentum means constantly re-engaging users with experiences and marketing campaigns tailored to their sensibilities. This...
Confined to their homes, consumers are spending more time (and more money) on mobile games than ever before. But the attraction isn’t simply a fun diversion; players crave interaction and social connection. This dynamic opens massive opportunities for fantasy sports...
From time spent in mobile apps to revenues generated by in-app purchases and subscriptions, metrics for mobile apps broke the records in 2020. Downloads reached 130 billion as consumers flocked to apps to improve their physical, mental and financial well-being in...