Get Mindful About Your Performance Marketing: How To Build And Scale An Engaged User Base
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Mindfulness apps have exploded during the pandemic as people everywhere seek self-care during...
“Data, Data, Data.” Inside Statement Games’ Winning Strategy With Sports Fans
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Confined to their homes, consumers are spending more time (and more money) on mobile games than...
Big Fish Games’ Janice Gao On Merging Creativity With Critical Thinking To Engage New Users
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In the crowded, noisy, and increasingly automated world of mobile advertising, high-quality...
SonyLIV Turns Consumers About To Churn Into Loyal Streaming App Users With 2x Longer Viewing Times – And Here’s How
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The streaming revolution has driven a shift in viewer behavior as more consumers flock to...
Don’t Burn Marketing Budget. Here’s A Framework To Light Viral Campaigns By Design
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Viral marketing is about inspiring consumers to spread the word about your content and campaigns....
How Indiabulls Captures Massive Audience Attention With A Multi-Medium Approach Messaging
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Consumers are turning to finance apps at record levels. But to rise above the noise, marketers...
How SciPlay’s Amos Adler Drives Teamwork To Reduce App User Churn
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Getting product, marketing, and analytics teams to work together harmoniously can be difficult....
Stardust In Your Eyes And Engagement In Your App
9 min read
We all know that feeling — you’ve got a new favorite show and all you want to do is talk to...
Drilling Down In The Data With Head Works Digital To Boost Retention And LTV
2 min read
A little retention goes a long way. In fact, a single digital increase in retention can mean...
Exploring Retention From The Middleman’s Point Of View
9 min read
Prodege is a customer acquisition giant and has quietly become one of the world’s largest...
How Disney+ Hotstar Turns Record-Breaking Cricket Viewership Into A Retention Win
9 min read
App Annie reports more streaming apps are breaking into the list of top-ranking apps, as people...
Ace Retention by Building CRM into Your Product
7 min read
Your tech stack is an important part of your growth strategy but it’s also integral to your...
Marketers Should Automate User Acquisition Right Now – And Jam City Shows How
2 min read
Mobile gaming apps are experiencing their biggest year yet, with revenues slated to surpass a cool...
Disney+ Hotstar Reveals Its Strategy To Turn Occasional Viewers Into Loyal And Paying Subscribers
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Disney+ Hotstar, with its unparalleled mix of high-quality local and global content, continues to...
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