How HelloFresh Successfully Educated and Converted Customers in the “Movable Middle”
A bold new logo may look good but — let’s face it — it won’t solve your customer retention problems. However, if you’re able to educate customers about the ways your product can make them healthier, less stressed about at-home meals, and then add beautiful branding on...
How Maple Media’s Ashley Fauset Manages Over 200 Apps with Hundreds of Millions of Users
App marketing has many moving parts, and marketers must also create multiple journeys to reach and retain consumers on their terms and on the channels they appreciate. The challenges of managing one or a few apps for a single brand can be daunting. Imagine if that...
Rovio’s Kieran O’Leary Reveals the Winning Playbook for Lasting Player Retention
Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in playtime could be short-lived if studios don’t up their retention game. Marketers in this boom market should brace for harder times ahead,...
How Acorns’ CMO James Moorhead Drives 99% Retention With Personalized Gamification and Customer Education
From time spent to revenues generated, metrics for finance apps don’t just break records. They also cement the central position of finance apps in consumers’ lives. Frequent app use and increased trust are intertwined. It follows that increased consumer dependency on...
How Visible’s Head of Brand Marketing Taps Influencers to Drive Customer Engagement
The arrival of the new normal* didn’t just mark a sea change in how companies must engage their customers. It impacted how consumers want to engage with brands. For the first time, consumers on all continents desired meaningful interaction with brands around a whole...
How Clorox VP of Growth Vivian Chang Harnesses Data and Predictive Modeling to Grow Direct-to-Consumer Business
From Nestle to Nike, consumer packaged goods (CPG) companies are ramping up their direct-to-consumer (DTC) models at a fierce pace to stay competitive. But they are also pioneering strategies to take it a step further, customizing their direct relationships with...
N26 VP of Global Marketing Patrick Stal Shares Engagement Lessons You Can Bank On
From time spent to revenue generated, metrics for finance apps broke records in 2020. It’s a trend that cements the central position of finance apps in consumers’ lives. Naturally, investors are lining up to cash in on this massive opportunity. According to Pitchbook,...
Vision, Values, Velocity: Former Babbel, Shiseido CMO Katherine Ray on CMO Success in 2021
Growth is change. So, growth marketers should welcome times of upheaval… especially if they are not the most successful brand in their niche. And that means chief marketing officers who are looking to disrupt markets in favor of their solution should sense opportunity...
Segmentation & Engagement with CleverTap, Tier Mobility, and Delivery Hero
Experts from CleverTap, Tier Mobility, and Delivery Hero share insight on segmentation and engagement while hosts Peggy Anne Salz and John Koetsier dish on mobile news, mobile heroes, and … some very critical back-to-office protocol to utterly ignore as some companies...
How IBM is Weathering the Subscription Storm and Pivoting to Paid Success
The subscription economy is booming. More than four in five U.S. consumers now pay for at least one streaming video service, helping support a broader subscription economy that has more than quintupled in size since 2012. In no sector has this held truer than in...
Get Mindful About Your Performance Marketing: How To Build And Scale An Engaged User Base
Mindfulness apps have exploded during the pandemic as people everywhere seek self-care during times of isolation and anxiety. Leveraging that momentum means constantly re-engaging users with experiences and marketing campaigns tailored to their sensibilities. This...
“Data, Data, Data.” Inside Statement Games’ Winning Strategy With Sports Fans
Confined to their homes, consumers are spending more time (and more money) on mobile games than ever before. But the attraction isn’t simply a fun diversion; players crave interaction and social connection. This dynamic opens massive opportunities for fantasy sports...
Five Experts Share 2020 Lessons About App Marketing And Engagement (And Why There’s No Turning Back)
From time spent in mobile apps to revenues generated by in-app purchases and subscriptions, metrics for mobile apps broke the records in 2020. Downloads reached 130 billion as consumers flocked to apps to improve their physical, mental and financial well-being in...
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