AppLovin’s Daniel Tchernahovsky On The Hot Gaming Trends Worth Tracking
Hybrid monetisation is in, and relying solely on either in-app purchases or ad-driven revenue to power profitability is out. There’s no question that modern monetisation is merging and morphing, so we called in a professional to help us navigate the trends we need to...
Multiscription’s Teis Anker Mikkelsen On Scaling Subscription Models Across Gaming Platforms
2024 is turning out to be the year of alternatives. We have the rise of alternative app stores, alternative ads, and a sharp focus on alternative monetization models to maximise revenue potential for gaming studios. Some are mashing up advertising and in-app...
Sandsoft’s Miikka Lindgren On Massive Opportunities In The MENA Game Market
MENA is a fast-growing gaming territory with high-paying and highly engaged players, but what will it take for the region to gain recognition on the global stage? Our host, Peggy Anne Salz, sits down with a Saudi studio for an insider look into the local opportunities...
Aligning Metrics For Value, Not Vanity With Vernesa Ćutuk
What do you do when your organization is set on vanity metrics like clicks, and you are focused on the KPIs that really matter, like engagement and retention? How do you push for goals without sounding pushy? And when do you let users go because data shows winning...
Guy Gadney & Harry Holmwood On Baking Omelettes And AI Into Your Game Worlds
In Guy Gadney’s eyes, implementing AI into your game development is like “cooking with eggs.” You can use it as an ancillary tool to optimise your current creative endeavours, or you can “make an omelette”, baking AI into your game from the beginning and establishing...
Karl Knights and Lirui Ding On The Data And Trends Defining Mobile Gaming In 2024
Past predictions into mobile gaming foresaw an industry slowdown in 2024, but recent data reveals a different reality. Peggy Anne Salz welcomes two mobile mavens onto the show this week to lift the lid on the actual state of the market, and the trends studios should...
Mistplay’s Gabriel Lewis On Leveraging Loyalty To Keep Paying Players Coming Back
While some studios are cashing in their chips on hypercasual and casual games, a few future-focused brands are doubling down and winning big by placing their bets on rewarded play. Indeed, though once a taboo UA tactic, rewarded play now opens doors for lasting...
AI Powers User Acquisition—And Mobile Game Publishers Have The Edge
For three decades, splashing the cash on user acquisition (UA) was a strategy mobile game publishers could count on to net valuable players and attract big spenders. The approach worked because the user data that oiled these efficient marketing machines was abundant...
Mega Studio’s Adam Jaffe On The Impressive Benefits Of Incentivised Traffic
To acquire valuable players and boost rank in the app stores, studios have to shift focus and budget to offer each user a customised experience that aligns with their unique player motivations. But the path to pinpointing player intent isn’t...
Aampe’s Jim Laurain On Smart Steps To Inspire Players With Messaging That Matters
Success starts with a great game, but profitable growth is fueled by ongoing engagement that treats players as individuals. And, although it’s not rocket science, the SuperScale report, Good Games Don’t Die, reveals this is where most studios miss the mark. Nearly 40%...
The One Tool To Transform Your App’s Retention and Engagement With Aampe’s Jim Laurain
Good marketing answers customer needs. Great marketing anticipates them. With Aampe, businesses can create a hyper-individualized customer experience, increase acquisition ROI, and significantly reduce churn with only one tool. Aampe — a platform built by data...
Understanding Player Loyalty Is A Game-Changer For Mobile Publishers
For nearly three decades, marketers celebrated impressive mobile gaming growth that created an industry bigger than Hollywood and music combined. But the latest data from mobile data analytics provider data.ai, in partnership with research firm IDC, shows this...
Skillprint’s Chethan Ramachandran On Combining Neuroscience And AI For An Adaptive Play Solution
The PG.biz Podcast team has known that games can be used for more than just entertainment. We’ve discussed charity and climate action use cases, but what about self-care, mental development, and skills improvement? Trail-blazing gaming company Skillprint enhances all...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.