Get Mindful About Your Performance Marketing: How To Build And Scale An Engaged User Base
2 min read
Mindfulness apps have exploded during the pandemic as people everywhere seek self-care during...
“Data, Data, Data.” Inside Statement Games’ Winning Strategy With Sports Fans
2 min read
Confined to their homes, consumers are spending more time (and more money) on mobile games than...
Five Experts Share 2020 Lessons About App Marketing And Engagement (And Why There’s No Turning Back)
3 min read
From time spent in mobile apps to revenues generated by in-app purchases and subscriptions,...
Big Fish Games’ Janice Gao On Merging Creativity With Critical Thinking To Engage New Users
2 min read
In the crowded, noisy, and increasingly automated world of mobile advertising, high-quality...
SonyLIV Turns Consumers About To Churn Into Loyal Streaming App Users With 2x Longer Viewing Times – And Here’s How
2 min read
The streaming revolution has driven a shift in viewer behavior as more consumers flock to...
NPS: A Misleading Metric For B2B In Unprecedented Times?
3 min read
Flows and funnels that defined the customer journey will never be the same. The new dynamic sends...
Don’t Burn Marketing Budget. Here’s A Framework To Light Viral Campaigns By Design
2 min read
Viral marketing is about inspiring consumers to spread the word about your content and campaigns....
Games Marketing Experts Share Strategic Innovation To Tackle Disruptive Change
2 min read
This year will be remembered as the biggest year yet for mobile gaming. Forced by global events to...
How Indiabulls Captures Massive Audience Attention With A Multi-Medium Approach Messaging
2 min read
Consumers are turning to finance apps at record levels. But to rise above the noise, marketers...
How SciPlay’s Amos Adler Drives Teamwork To Reduce App User Churn
2 min read
Getting product, marketing, and analytics teams to work together harmoniously can be difficult....
Stardust In Your Eyes And Engagement In Your App
9 min read
We all know that feeling — you’ve got a new favorite show and all you want to do is talk to...
Drilling Down In The Data With Head Works Digital To Boost Retention And LTV
2 min read
A little retention goes a long way. In fact, a single digital increase in retention can mean...
Exploring Retention From The Middleman’s Point Of View
9 min read
Prodege is a customer acquisition giant and has quietly become one of the world’s largest...
How Disney+ Hotstar Turns Record-Breaking Cricket Viewership Into A Retention Win
9 min read
App Annie reports more streaming apps are breaking into the list of top-ranking apps, as people...
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