Diagnosing And Treating What Ails Your Retention

Diagnosing And Treating What Ails Your Retention

Retention & Engagement
8 min read

How do you hook mobile users to maximize retention? That’s the question we try to answer on a recent episode of Retention Masterclass with Fouad Saeidi, founder of the App Growth Network. Fouad often says “Retention is the only way to grow.”

SHEROES’ Fearless Approach To Building A “Women’s Internet” and Involving Brands In The Conversation

SHEROES’ Fearless Approach To Building A “Women’s Internet” and Involving Brands In The Conversation

Retention & Engagement
3 min read

Without a doubt, women are a huge and untapped audience, a segment of the global population that will hold almost one-third of total private wealth by the end of the year. Brands and businesses that fail to connect with women are leaving money on the table. And organizations that empower women to communicate with each other create value (and opportunities) for everyone.
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Driving Desired User Outcomes And Actions By Building An App Install Engagement Flow

Driving Desired User Outcomes And Actions By Building An App Install Engagement Flow

Retention & Engagement
2 min read

Let’s face it. The high cost of acquiring new customers has made engaging and retaining customers crucial for mobile strategy. The focus is on the user experience. The pressure is on marketers to understand the customer journey and map the sequences of actions and interactions that will turn app installs into loyal users.
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Is 2020 The Year Of Retention? Not Quite

Is 2020 The Year Of Retention? Not Quite

Retention & Engagement
9 min read

If you’ve been involved in the mobile app industry from the beginning you’ve watched as the evolution from paid apps to a freemium model happened — and then witnessed the rush to acquire as many users as possible morph into a focus on retention and recurring revenue. But where does the industry go from here?

Making Marketing Magic On The Customer Journey

Making Marketing Magic On The Customer Journey

Retention & Engagement
8 min read

As marketers, before we even sit down at the desk to implement our strategies, we need to map the customer journey. But optimizing that journey to encourage your users to move from stage to stage, traveling smoothly through the funnel, is the Holy Grail.