Remembering Human Nature When Designing Customer Experience with Will McKinney-Raphelt, Sr. Product Mgr, Sony Music Entertainment Germany & Bernard Koomson, deadHYPE (for Thriller Campaign podcast) When reimagining your company assets, take a note from the bestselling album of all time and remember that marketing isn’t just about “Thriller” KPIs; it’s understanding “Human Nature.” Will McKinney-Raphelt, Sr. Product Manager at Sony Germany, and Bernard Koomson, founder of deadHYPE and consultant with 9+ years of influencer marketing experience, join our host Peggy Anne Salz to talk about prioritizing human connection. The pair said clear objectives and a flexible creative process were key to creating an immersive customer experience celebrating the 40th anniversary of Michael Jackson’s album, Thriller.