Jordan Gurrieri, Co-Founder & COO of Blue Label Labs

Product is the New Marketing—so put your app first

App marketing campaigns stand or fall on the strength of mobile ad creatives. But your entire business will fail if your app doesn’t deliver compelling value in the first place. How do you develop an app that inspires your users? When should you pivot to take your app to the next level? Why should you build ecosystems, not standalone apps? We continue our ongoing “product-first series with Jordan Gurrieri, Co-Founder & COO of Blue Label Labs. Jordan shares advice and anecdotes, providing you a practical how-to guide to building a genuinely useful app—the first step to acquiring highly valuable users. Listen in to learn more about you can achieve the product fit, and choose the right platforms, that power growth.

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