Podcasts

Image of Rory Sutherland, Vice Chairman, Ogilvy UK

Topic: Mobile Marketing Author: Peggy Anne Salz

Why The Most Successful Marketing Isn’t Logical, So Learn To Channel Irrational Thought

It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life,” a path-breaking book that argues thinking rationally and logically is actually not the way to go.
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Image of Marco Gerlach, Head of Business Development, and Christian Ratsch, MD and Founder of eComCon

Topic: Mobile Marketing Author: Peggy Anne Salz

How eComCon Is Taking Its “Programmatic Everything” Approach To The Streets

An estimated 65% of all digital ad spend in 2019 was programmatic. The numbers and audiences add up, but marketers also need to educate themselves about the pitfalls and work closely with their media agencies to avoid nasty surprises. We get the inside track on both from Marco Gerlach, Head of Business Development, and Christian Ratsch, MD and Founder of eComCon.
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Image of David Sullivan, Founder & Managing Director of Alliance Development Group (ADG)

Topic: Mobile Marketing Author: Peggy Anne Salz

Go-To-Market Strategies And Growth In China: Positioning Your Company On The Right Side Of Opportunity

Businesses must weather a challenging climate to penetrate the Chinese market with their tech, but the pay-off has never been higher. At one level, China is an attractive market to foreign tech and home to an urban middle class expected to account for 70% of the population by 2030.
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Image of Mikhail Biteryakov, Traffic Manager and Analyst at Joom

Topic: Mobile Marketing Author: Peggy Anne Salz

The Smart Way To Combat Mobile Ad Fraud – And Other Essential Marketing Shortcuts

App campaigns that achieve maximum reach and impact are obviously a huge win for marketers. But they’re often associated with a steep learning curve when it comes to choosing the right KPIs or rejecting the right traffic.
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Image of Chris Humphrey, VP of Marketing at Calldorado

Topic: Mobile Engagement Author: Peggy Anne Salz

How App Developers Can Increase Engagement To Drive Forward Revenue

Most app monetization models are focused on driving purchases or delivering advertising–approaches that are a stretch for indie developers with small teams and limited budgets. But now there is a promising and proven alternative. Our host Peggy Anne Salz catches up with Chris Humphrey, VP of Marketing at Calldorado, the company equipping devs to benefit from the way users naturally engage with smartphones to communicate.
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Image of Giulia Porter, VP Marketing, TelTech

Topic: Mobile Marketing Author: Peggy Anne Salz

Top Lessons In Growth Marketing From A Top-Grossing Utility App

Marketing is effective when it is useful and impactful, and we get actionable advice on how you can be both from Giulia Porter, VP Marketing at TelTech, a mobile communications apps company best known for RoboKiller, a robocall blocker app that is also one of the top-grossing apps in its category. Guilia, a Mobile Hero recognized for her app marketing achievements, shares the channels and strategies her team relies on to acquire and retain audiences.
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Image of Jessica Osorio, Lead, Mobile Growth at Mozilla

Topic: Mobile Engagement Author: Peggy Anne Salz

Retention is a Rollercoaster: Here’s How App Marketers Can Keep the Wheels on the Tracks

In a market where the average app loses nearly 70% of its users within one week app marketers are on a rollercoaster ride, struggling to plug the leaky bucket, not just fill the top of the funnel. The challenge (and the opportunity) is to re-engage users early in the retention cycle.
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Image of Kelvin Saputra, Performance Marketing Manager, FinAccel

Topic: Mobile Engagement Author: Peggy Anne Salz

Learning About User Acquisition From One Of Indonesia’s Hottest Financial Services Apps

The explosion of smartphones, the advance of commerce and finance, and the growing enthusiasm of young consumers for mobile apps have combined to make Indonesia the fastest growing and “most dynamic market” in South East Asia. But before you take the plunge, you need to do your homework.
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Image of Derrick Nguyen, Sr. Marketing Manager at Credit Sesame

Topic: Mobile Marketing Author: Peggy Anne Salz

How You Can Get the Best Marketing Results With Limited Resources—and Other Shortcuts to Success

Despite small numbers (a Mobile DevMemo survey shows only 11% of teams have more than 10 people), UA teams are expected to achieve big wins for their app. To find out how you can get more out of your resources our host Peggy Anne Salz catches up with Derrick Nguyen, Sr. Marketing Manager at Credit Sesame, a fintech company allowing customers to access, understand, leverage, and protect their credit all under one platform.
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Image of Faheem Saiyad, Business Development Manager, Interceptd

Topic: Mobile Marketing Author: Peggy Anne Salz

Stop Fraud Before It Starts

From SDK spoofing to click injection, ad fraud plagues nearly every app marketer—and according to data from third party fraud prevention platform, Interceptd, that’s especially true on Android devices where fraud exposure is 27.3% versus iOS’ 22.1%. Our host Peggy Anne Salz catches up with Faheem Saiyad, Business Development Manager, Interceptd, to talk about what it’s like to be one of the only pure-play fraud prevention vendors on the market, and what the company’s latest report tells us about the state of ad fraud and how app developers can prevent it.
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