Podcasts

Image of Nadav Ashkenazy, VP Global Partnerships, ironSource

Topic: Mobile Commerce Author: Peggy Anne Salz

Ad Formats And Monetization Models: How To Make The Best Match For Your Gaming App

As an app marketer, you have a clear goal: to design the optimal ad experience that will engage your audience and growth your revenues in the process. How can you best monetize your audience with ads? What are the metrics to watch? Where should ads appear and how can they best engage?
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Image of Steffen Horst, CEO and Co-Founder of Symphonic Digital

Topic: Mobile Marketing Author: Peggy Anne Salz

Writing The Most Compelling Call-To-Action For Your Paid Search Ads

Nothing makes people click on an ad faster than a smart and compelling call-to-action. But message ad copy has to be more than strong and enticing.
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Podcast with Dennis Becker CEO Mobivity

Topic: Mobile Commerce Author: Peggy Anne Salz

Innovative Strategies Help Restaurants And Retailers Thrive Online

Restaurants and retails brands are learning to leverage purchase data to understand, predict and influence how their customers make their buying decisions. These insights allow them to create personalized messaging and marketing initiatives that drive sales and thrive both in real-life and online.
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Image of Paul Mueller, CTO and Co-Founder of Adjust

Topic: Mobile Apps Author: Peggy Anne Salz

Bot Fraud Is Coming To Mobile And Apps–Are You Ready?

Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is growing in size and sophistication as cybercriminals shift attacks and tactics from online to mobile.
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Farhad Divecha, Managing Director at AccuraCast

Topic: Mobile Marketing Author: Peggy Anne Salz

Super-charge Your Marketing Efforts With Artificial Intelligence—Starting With Email

Artificial Intelligence (AI) is a buzzword, but get past the hype and the ability of AI to sift through data, which has grown beyond the ability of humans to process it, represents a huge business benefit. But don’t think you need a mammoth task to get the most mileage out of a strategy that applies data-driven algorithms.
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Jordan Gurrieri, Co-Founder & COO of Blue Label Labs

Topic: Mobile Marketing Author: Peggy Anne Salz

Product is the New Marketing—so put your app first

App marketing campaigns stand or fall on the strength of mobile ad creatives. But your entire business will fail if your app doesn’t deliver compelling value in the first place.
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Image of Jeff Hasen, a leading digital strategist

Topic: Mobile Commerce Author: Peggy Anne Salz

WWDC 2019, Google I/O And The Lasting Impact On Mobile Marketing Everywhere

The developer conferences from Apple and Google were accompanied by a string of announcements and an avalanche of news, but what do mobile marketers need to know and take back to the office?
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Image of Erman Akar, StepStone

Topic: Mobile Engagement Author: Peggy Anne Salz

Ad Partners: Follow The Rules Of Engagement To Clinch The Sale

Mobile app marketers are the rock stars of the industry, but popularity comes at a price. These marketers are also aggressively pursued by ad partners eager to close a deal and inundated with cold-call emails that are often more annoying than they are convincing.
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Image of Gary Danks Co-Founder & MD, Machine.

Topic: Mobile Apps Author: Peggy Anne Salz

Are you falling victim to app install fraud?

The dirty secret is: if you’re paying for app installs, then you can be a victim of app install fraud. These fake installs don’t just burn cash; they muddy the data that you need to focus campaigns and measure results.
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Image of Shamanth Rao, Founder & CEO, RocketShip HQ

Topic: Mobile Engagement Author: Peggy Anne Salz

Navigating the jungle of mobile ad creatives in 2019

How can app marketers operate (and excel) at the intersection of ad creatives and performance marketing? To crack the code marketers don’t need necessarily need algorithms, but they do need to get smart about how they evaluate ad creatives and harness the right format to get the best results for their app.
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