Podcasts

Image of Byron Reese, CEO, GigaOm

Topic: Mobile Research Author: Peggy Anne Salz

The World Is Charged Up For AI – And Here Is What Will Change In Marketing

If you think that AI is going to make your marketing job obsolete, think again. AI may just make your job (and many aspects of your existence) completely manageable and utterly exciting for the very first time.
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Image of Sunil Thomas, Co-founder & CEO, CleverTap

Topic: Mobile Engagement Author: Peggy Anne Salz

Mastering Individualized Engagement To Make Your Brand “Magnetic”

Individualized engagement is becoming integral to marketing success. A brand’s power of perception has shifted from the business to the individual, and marketers are feeling the pressure to ensure consistency across all the channels their brand is experienced—digital, in-app, and in the real world.
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Image of Tom Laband, Co-Founder & CEO of adsquare

Topic: Mobile Engagement Author: Peggy Anne Salz

Addressing Consumers On-The-Move With Digital Out-Of-Home Advertising

Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising, paving the way for marketers who leverage spatial, audience and movement data to deliver the right message to the right people at the right time. Our host Peggy Anne Salz and Tom Laband, Co-Founder & CEO of adsquare, discuss how a data-driven approach to OOH (activated by mobile devices or even connected cars) enhances the ability of brands to drive customer connection and contextual relevance through outdoor campaigns.
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Image of Chy Seng, Head of Mobile Growth at Grammarly

Topic: Mobile Engagement Author: Peggy Anne Salz

Grammarly Embraces Empathy Marketing To Boost Results

In a connected age where consumers crave authenticity, companies must make every effort, using everything they know about their audience, to deliver experiences that address needs, anticipate interests or simply go the distance to make their life better. We get a crash course in data-driven “Empathy Marketing” when our host Peggy Anne Salz catches up with Chy Seng, Head of Mobile Growth at Grammarly.
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Image of Phil Shpilberg, President and Founder of GamechangerSF

Topic: Mobile Marketing Author: Peggy Anne Salz

The Data is in the Details When it Comes to Testing Ad Creative

The Data is in the Details When it Comes to Testing Ad Creative. Live from Mobile Growth Summit in San Francisco, our host Peggy Anne Salz checks in with Phil Shpilberg, President and Founder of GamechangerSF. Phil was at the conference to present a session where he translated theory into action as he made and launched a large […]

Image of Noga Laron, Head of Marketing & Growth, and Assaf Shalev, Head of Creative Marketing of Playstudios

Topic: Mobile Marketing Author: Peggy Anne Salz

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives. Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a “2x difference in revenue growth.” But how can marketing teams combine data and design disciplines together to unlock full benefits (and incredible magic)?
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Image of Director, User Acquisition & Growth, Current

Topic: Mobile Engagement Author: Peggy Anne Salz

Current: Tailoring Customer App Experiences And Campaigns To Build Trust

Fintech apps are getting personal, helping consumers manage their lives, not just their money. Current, a nimble neobank, is gaining steam with an app focused on “connecting your money to the friends, family, brands and experiences that matter.
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Image of John Koetsier—journalist, analyst and futurist.

Topic: Mobile Engagement Author: Peggy Anne Salz

Major 2020 Tech Trends And The Seismic Shift From Acquisition To Engagement

Our host Peggy Anne Salz catches up with John Koetsier—journalist, analyst and futurist—to spotlight emerging developments and disruptive forces shaping digital in 2020. From the requirement to curtail “Big Tech” to the demand for smarter “smart” tech, and from the shift away from customer acquisition toward engagement to the rise of virtual experiences (over physical ones), John walks us through the megatrends sure to mark the year ahead.
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Image of Natasha Upal, VP of Marketing & Growth, Clover

Topic: Mobile Marketing Author: Peggy Anne Salz

Right Sizing Your Influencer Marketing To Super-Charge Results

Macro, micro, and power: Influencers come in different sizes with unique talents and capabilities to boost your brand and tell your story. What is the checklist to choose and manage the right influencer marketing approach?
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|Image of Jeff Hasen, Director of Communications, Sinch

Topic: Mobile Engagement Author: Peggy Anne Salz

How To Meet Your Customers’ Unmet Needs For Conversational Messaging

Consumers may be lukewarm about getting promotional messages, but a new study suggests they genuinely welcome more messages if they are useful and timely. Our host Peggy Anne Salz catches up with Jeff Hasen, Director of Communications, Sinch, a company providing personalized messaging and other related services, to discuss how messaging — including notifications, rich messaging and chatbots — can fill voids in customer experience.
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