Podcasts

Image of Hernando Rubio Dacosta, CEO & Co-Founder of MOVii

Topic: Mobile Engagement Author: Peggy Anne Salz

How MOVii Makes Personal Financial Services More Personal and Inclusive

App market intelligence reports show personal finance apps, our “go-to” app category to manage our daily lives, are poised for massive growth, chalking up more than a 1 trillion sessions globally in 2019 alone. But heightened interest doesn’t automatically result in lasting loyalty.
[READ ON & LISTEN IN]

iMAGE OF Bruna Amaya, Head of Marketing, Hurb

Topic: Mobile Enterprise Author: Peggy Anne Salz

Smart Advice For Young Marketers Eager To Move Up The Ladder—And Lift Others

To mark the annually celebrated Women’s History Month in March, we raise awareness around young women in marketing and highlight how they are moving up the ladder–paving the way for others to follow. The focus is on building strong leadership traits and a gender-diverse pipeline of talent when our host Peggy Anne Salz catches up with Bruna Amaya, a Mobile Hero recognized for her marketing expertise.
[READ ON & LISTEN IN]

Image of Byron Reese, CEO, GigaOm

Topic: Mobile Research Author: Peggy Anne Salz

The World Is Charged Up For AI – And Here Is What Will Change In Marketing

If you think that AI is going to make your marketing job obsolete, think again. AI may just make your job (and many aspects of your existence) completely manageable and utterly exciting for the very first time.
[READ ON & LISTEN IN]

Image of Sunil Thomas, Co-founder & CEO, CleverTap

Topic: Mobile Engagement Author: Peggy Anne Salz

Mastering Individualized Engagement To Make Your Brand “Magnetic”

Individualized engagement is becoming integral to marketing success. A brand’s power of perception has shifted from the business to the individual, and marketers are feeling the pressure to ensure consistency across all the channels their brand is experienced—digital, in-app, and in the real world.
[READ ON & LISTEN IN]

Image of Tom Laband, Co-Founder & CEO of adsquare

Topic: Mobile Engagement Author: Peggy Anne Salz

Addressing Consumers On-The-Move With Digital Out-Of-Home Advertising

Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising, paving the way for marketers who leverage spatial, audience and movement data to deliver the right message to the right people at the right time. Our host Peggy Anne Salz and Tom Laband, Co-Founder & CEO of adsquare, discuss how a data-driven approach to OOH (activated by mobile devices or even connected cars) enhances the ability of brands to drive customer connection and contextual relevance through outdoor campaigns.
[READ ON & LISTEN IN]

Image of Chy Seng, Head of Mobile Growth at Grammarly

Topic: Mobile Engagement Author: Peggy Anne Salz

Grammarly Embraces Empathy Marketing To Boost Results

In a connected age where consumers crave authenticity, companies must make every effort, using everything they know about their audience, to deliver experiences that address needs, anticipate interests or simply go the distance to make their life better. We get a crash course in data-driven “Empathy Marketing” when our host Peggy Anne Salz catches up with Chy Seng, Head of Mobile Growth at Grammarly.
[READ ON & LISTEN IN]

Image of Phil Shpilberg, President and Founder of GamechangerSF

Topic: Mobile Marketing Author: Peggy Anne Salz

The Data is in the Details When it Comes to Testing Ad Creative

The Data is in the Details When it Comes to Testing Ad Creative. Live from Mobile Growth Summit in San Francisco, our host Peggy Anne Salz checks in with Phil Shpilberg, President and Founder of GamechangerSF. Phil was at the conference to present a session where he translated theory into action as he made and launched a large […]

Image of Noga Laron, Head of Marketing & Growth, and Assaf Shalev, Head of Creative Marketing of Playstudios

Topic: Mobile Marketing Author: Peggy Anne Salz

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives. Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a “2x difference in revenue growth.” But how can marketing teams combine data and design disciplines together to unlock full benefits (and incredible magic)?
[READ ON & LISTEN IN]

Image of Director, User Acquisition & Growth, Current

Topic: Mobile Engagement Author: Peggy Anne Salz

Current: Tailoring Customer App Experiences And Campaigns To Build Trust

Fintech apps are getting personal, helping consumers manage their lives, not just their money. Current, a nimble neobank, is gaining steam with an app focused on “connecting your money to the friends, family, brands and experiences that matter.
[READ ON & LISTEN IN]

Image of John Koetsier—journalist, analyst and futurist.

Topic: Mobile Engagement Author: Peggy Anne Salz

Major 2020 Tech Trends And The Seismic Shift From Acquisition To Engagement

Our host Peggy Anne Salz catches up with John Koetsier—journalist, analyst and futurist—to spotlight emerging developments and disruptive forces shaping digital in 2020. From the requirement to curtail “Big Tech” to the demand for smarter “smart” tech, and from the shift away from customer acquisition toward engagement to the rise of virtual experiences (over physical ones), John walks us through the megatrends sure to mark the year ahead.
[READ ON & LISTEN IN]