Marketing Automation Is Hot (Again), So What’s Holding You Back?

Marketing Automation Is Hot (Again), So What’s Holding You Back?

Advertising & Brand Mobile Presence Podcast
2 min read

Marketing automation helps marketers scale daily (and essential) tasks including segmentation, lead generation, lead scoring, relationship marketing, cross-selling and up-selling. Our host Peggy Anne Salz catches up with Lior Barak--Managing Partner of Tale About Data, a company offering consulting services and software to meet the needs of startups and other growing companies facing data challenges--to explore how companies can prepare to drive automation and overcome the obstacles that can stop teams in their tracks.
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Powering Mobile Campaigns With Affiliate Marketing

Powering Mobile Campaigns With Affiliate Marketing

Advertising & Brand Podcast
2 min read

Low entry prices and high performance are just two reasons why mobile marketers would be wise to harness affiliate marketing to amplify their offers. Affiliates also enjoy a high level of trust with mobile-first consumers who rely on their recommendations to make purchase decisions. Our host Peggy Anne Salz catches up with Erica Carter-- a Mobile Hero recognized for her app marketing achievements--to get the inside track on the steps you can take to recruit the right affiliates and tailor incentives to drive results. Erica, who was recently at Ibotta, also discusses the importance of providing your affiliates the right ad creatives and measuring the impact.
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Does Optimizing In-App Purchases Really Help Your App’s ASO?

Does Optimizing In-App Purchases Really Help Your App’s ASO?

Advertising & Brand Mobile Presence Podcast
2 min read

Apple allows in-app purchases to appear in app store search results, but are they really the new "gold mine" for ASO? Our host Peggy Anne Salz welcomes back Dave Bell, CEO of Gummicube--a company offers a suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization--to talk about new developments impacting ASO.
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Super-charge Your Marketing Efforts With Artificial Intelligence—Starting With Email

Super-charge Your Marketing Efforts With Artificial Intelligence—Starting With Email

Advertising & Brand Mobile Presence Podcast
2 min read

Artificial Intelligence (AI) is a buzzword, but get past the hype and the ability of AI to sift through data, which has grown beyond the ability of humans to process it, represents a huge business benefit. But don’t think you need a mammoth task to get the most mileage out of a strategy that applies data-driven algorithms.
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