Marketing Automation Is Hot (Again), So What’s Holding You Back?

Marketing Automation Is Hot (Again), So What’s Holding You Back?

Advertising & Brand Mobile Presence Podcast
2 min read

Marketing automation helps marketers scale daily (and essential) tasks including segmentation, lead generation, lead scoring, relationship marketing, cross-selling and up-selling. Our host Peggy Anne Salz catches up with Lior Barak--Managing Partner of Tale About Data, a company offering consulting services and software to meet the needs of startups and other growing companies facing data challenges--to explore how companies can prepare to drive automation and overcome the obstacles that can stop teams in their tracks.
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Does Optimizing In-App Purchases Really Help Your App’s ASO?

Does Optimizing In-App Purchases Really Help Your App’s ASO?

Advertising & Brand Mobile Presence Podcast
2 min read

Apple allows in-app purchases to appear in app store search results, but are they really the new "gold mine" for ASO? Our host Peggy Anne Salz welcomes back Dave Bell, CEO of Gummicube--a company offers a suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization--to talk about new developments impacting ASO.
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Super-charge Your Marketing Efforts With Artificial Intelligence—Starting With Email

Super-charge Your Marketing Efforts With Artificial Intelligence—Starting With Email

Advertising & Brand Mobile Presence Podcast
2 min read

Artificial Intelligence (AI) is a buzzword, but get past the hype and the ability of AI to sift through data, which has grown beyond the ability of humans to process it, represents a huge business benefit. But don’t think you need a mammoth task to get the most mileage out of a strategy that applies data-driven algorithms.
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What Marketers Need To Know About Blockchain And Bitcoin With Peter Rujgev, Coin PM

What Marketers Need To Know About Blockchain And Bitcoin With Peter Rujgev, Coin PM

Advertising & Brand Mobile Presence Podcast
2 min read

There’s no doubt that blockchain boosts the level of transparency and security marketers need to do their job better and boost customer trust in the process. And it’s clear that Bitcoin is a disruptive technology that marketers need to get to grips with how to avoid losing ground to competitors in years to come.
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