Addressing Consumers On-The-Move With Digital Out-Of-Home Advertising

Addressing Consumers On-The-Move With Digital Out-Of-Home Advertising

Articles Mobile Presence Podcast Retention & Engagement
2 min read

Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising, paving the way for marketers who leverage spatial, audience and movement data to deliver the right message to the right people at the right time. Our host Peggy Anne Salz and Tom Laband, Co-Founder & CEO of adsquare, discuss how a data-driven approach to OOH (activated by mobile devices or even connected cars) enhances the ability of brands to drive customer connection and contextual relevance through outdoor campaigns.
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Major 2020 Tech Trends And The Seismic Shift From Acquisition To Engagement

Major 2020 Tech Trends And The Seismic Shift From Acquisition To Engagement

Mobile Presence Podcast Retention & Engagement
2 min read

Our host Peggy Anne Salz catches up with John Koetsier—journalist, analyst and futurist—to spotlight emerging developments and disruptive forces shaping digital in 2020. From the requirement to curtail “Big Tech” to the demand for smarter “smart” tech, and from the shift away from customer acquisition toward engagement to the rise of virtual experiences (over physical ones), John walks us through the megatrends sure to mark the year ahead.
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How To Meet Your Customers’ Unmet Needs For Conversational Messaging

How To Meet Your Customers’ Unmet Needs For Conversational Messaging

Articles Mobile Presence Podcast Retention & Engagement
2 min read

Consumers may be lukewarm about getting promotional messages, but a new study suggests they genuinely welcome more messages if they are useful and timely. Our host Peggy Anne Salz catches up with Jeff Hasen, Director of Communications, Sinch, a company providing personalized messaging and other related services, to discuss how messaging — including notifications, rich messaging and chatbots — can fill voids in customer experience.
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Why The Most Successful Marketing Isn’t Logical, So Learn To Channel Irrational Thought

Why The Most Successful Marketing Isn’t Logical, So Learn To Channel Irrational Thought

Advertising & Brand Mobile Presence Podcast
2 min read

It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life,” a path-breaking book that argues thinking rationally and logically is actually not the way to go.
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How eComCon Is Taking Its “Programmatic Everything” Approach To The Streets

How eComCon Is Taking Its “Programmatic Everything” Approach To The Streets

Advertising & Brand Mobile Presence Podcast
2 min read

An estimated 65% of all digital ad spend in 2019 was programmatic. The numbers and audiences add up, but marketers also need to educate themselves about the pitfalls and work closely with their media agencies to avoid nasty surprises. We get the inside track on both from Marco Gerlach, Head of Business Development, and Christian Ratsch, MD and Founder of eComCon.
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Go-To-Market Strategies And Growth In China: Positioning Your Company On The Right Side Of Opportunity

Go-To-Market Strategies And Growth In China: Positioning Your Company On The Right Side Of Opportunity

Advertising & Brand Mobile Presence Podcast
2 min read

Businesses must weather a challenging climate to penetrate the Chinese market with their tech, but the pay-off has never been higher. At one level, China is an attractive market to foreign tech and home to an urban middle class expected to account for 70% of the population by 2030.
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How App Developers Can Increase Engagement To Drive Forward Revenue

How App Developers Can Increase Engagement To Drive Forward Revenue

Articles Mobile Presence Podcast Retention & Engagement
2 min read

Most app monetization models are focused on driving purchases or delivering advertising--approaches that are a stretch for indie developers with small teams and limited budgets. But now there is a promising and proven alternative. Our host Peggy Anne Salz catches up with Chris Humphrey, VP of Marketing at Calldorado, the company equipping devs to benefit from the way users naturally engage with smartphones to communicate.
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Retention is a Rollercoaster: Here’s How App Marketers Can Keep the Wheels on the Tracks

Retention is a Rollercoaster: Here’s How App Marketers Can Keep the Wheels on the Tracks

Articles Mobile Presence Podcast Retention & Engagement
2 min read

In a market where the average app loses nearly 70% of its users within one week app marketers are on a rollercoaster ride, struggling to plug the leaky bucket, not just fill the top of the funnel. The challenge (and the opportunity) is to re-engage users early in the retention cycle.
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Stop Fraud Before It Starts

Stop Fraud Before It Starts

Advertising & Brand Mobile Presence Podcast
2 min read

From SDK spoofing to click injection, ad fraud plagues nearly every app marketer—and according to data from third party fraud prevention platform, Interceptd, that’s especially true on Android devices where fraud exposure is 27.3% versus iOS’ 22.1%. Our host Peggy Anne Salz catches up with Faheem Saiyad, Business Development Manager, Interceptd, to talk about what it’s like to be one of the only pure-play fraud prevention vendors on the market, and what the company’s latest report tells us about the state of ad fraud and how app developers can prevent it.
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