Smart Advice For Young Marketers Eager To Move Up The Ladder—And Lift Others

Smart Advice For Young Marketers Eager To Move Up The Ladder—And Lift Others

Marketing Gold & Insights Podcast Strategy & Business
2 min read

To mark the annually celebrated Women’s History Month in March, we raise awareness around young women in marketing and highlight how they are moving up the ladder–paving the way for others to follow. The focus is on building strong leadership traits and a gender-diverse pipeline of talent when our host Peggy Anne Salz catches up with Bruna Amaya, a Mobile Hero recognized for her marketing expertise.
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Grammarly Embraces Empathy Marketing To Boost Results

Grammarly Embraces Empathy Marketing To Boost Results

Marketing Gold & Insights Podcast Retention & Engagement
2 min read

In a connected age where consumers crave authenticity, companies must make every effort, using everything they know about their audience, to deliver experiences that address needs, anticipate interests or simply go the distance to make their life better. We get a crash course in data-driven “Empathy Marketing” when our host Peggy Anne Salz catches up with Chy Seng, Head of Mobile Growth at Grammarly.
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Fusing Data And Design To Deliver Compelling Mobile Ad Creatives

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives

Advertising & Brand Marketing Gold & Insights Podcast
2 min read

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives. Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a “2x difference in revenue growth.” But how can marketing teams combine data and design disciplines together to unlock full benefits (and incredible magic)?
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