Category: Podcast

Topic: Mobile Apps Author: Peggy Anne Salz

User-Gen Content Inspires People, And Here’s How To Make Sure Yours Gets Noticed

User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase brand awareness, influence decisions, inspire conversions, and consequently drive sales.
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Topic: Mobile Engagement Author: Peggy Anne Salz

How Commerce Marketers Can Shift Messaging To Shape Demand

The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are quick to change demand forecasting models, improve visibility into their supplier base or simply pivot.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Marketers: Diversify Your Channels To Find Pockets Of Profit And Opportunity

Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly marketers who need significant results on a small budget.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Learning From Gradeup To Make Sure Your Education App Engagement Is Top-Class

Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has caused a significant surge in the adoption of learning and education apps. But it’s not just app usage that is on the rise.
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Topic: Mobile Engagement Author: Peggy Anne Salz

How Understanding User Motivation And Player Models Can Help Gaming App Marketers Super-Charge Engagement

What motivates players to download a game and continue playing it? The answer lies in-game mechanics and marketing that leverage behavioral psychology principles to help users realize their goals and their innate desire to connect with others.
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Topic: Mobile Engagement Author: Laura Coyle

Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer Connection

Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a “democratized therapy solution”) and individualized marketing to help couples address, monitor, and improve their relationships.
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Topic: Mobile Apps Author: Laura Coyle

Shopping Apps Are Exploding, But Should You Keep The Influx Of Organics?

Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates rising through the roof. The challenge: Marketers need to make tough choices about the new users they should retarget and retain, and the ones they should let lapse.
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Topic: Mobile Engagement Author: Laura Coyle

How The Sole Supplier Harnesses Community To Rocket Commerce And Cash In On The Sneaker Boom

Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product.
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Topic: Mobile Engagement Author: Laura Coyle

What We Can Learn From Gaming App Marketers And Advertising Channels You Shouldn’t Miss

The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Personal Insurance Shopper Jerry Shares Essential Rules To Automate Personalized Marketing

Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.
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