How BigShyft Infused Email Marketing With Personalization To Rocket Retention

How BigShyft Infused Email Marketing With Personalization To Rocket Retention

Advertising & Brand Apps & Marketing Podcast
3 min read

Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than social media). Marketers at BigShyft, a premium career platform for top professionals, are getting even more mileage out of email marketing, using analytics, automation and deep insights to create customized campaigns that address niche audiences with massive results.
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How Marketers Can Move Users Through The Customer Lifecycle And Closer To The Key Action That Generate Revenues

How Marketers Can Move Users Through The Customer Lifecycle And Closer To The Key Action That Generate Revenues

Podcast Retention & Engagement
3 min read

Until now, marketing has been focused on executing campaigns and collecting data to determine how effective efforts have been. The ability to understand customers’ actions and, based on these insights, influence them to move from one stage to the next of the customer lifecycle has been a blindspot.
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Smart Advice For Young Marketers Eager To Move Up The Ladder—And Lift Others

Smart Advice For Young Marketers Eager To Move Up The Ladder—And Lift Others

Podcast Strategy & Business
2 min read

To mark the annually celebrated Women’s History Month in March, we raise awareness around young women in marketing and highlight how they are moving up the ladder–paving the way for others to follow. The focus is on building strong leadership traits and a gender-diverse pipeline of talent when our host Peggy Anne Salz catches up with Bruna Amaya, a Mobile Hero recognized for her marketing expertise.
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