Regular readers will know (and appreciate) that I am typically involved in several projects that amplify the analysis I post here at MSearchGroove.
To date I am working on an in-depth mobile marketing report documenting best practice among brands and agencies in Europe. I am excited to include M&S, a U.K. retailer with a holistic and human approach to mobile commerce, and Lufthansa, a major German airline that combines convenience and community in an app that sets the bar. (My personal thanks here to Stephanie Renda at match2blue who has agreed to re-connect me with Lufthansa and provide her insights for my report.)
Call for mobile marketing case studies
I have space in this report, which I am writing on behalf of eMarketer, for several more case studies. Therefore, I invite companies to contact me directly (peggy@msearchgroove.com) with campaigns that involve major brands, as well as mid-size European brands and agencies with interesting and innovative approaches.
I am also developing a list of European agencies with mobile expertise — so please contact me if you think you should be included on the list.
And while we’re at it — I encourage you to check out The Mobile Marketing Review, a new project that brings me together with Linda Daichendt and Kim Dushinski (The Mobile Mavens). In this podcast series we review real mobile marketing campaigns to show how they really stack up.
You can submit your campaign for our consideration by clicking here. And we are open to hearing about all campaigns. In fact, our latest show looks at how the University of Louisville is using text marketing to connect with incoming freshmen.
Mobile World Congress video interviews
With just two weeks to go my schedule for Mobile World Congress (MWC) is filling up.
In addition to one-on-one briefings on February 14 and 15, I am spending most of Wednesday (February 16) filming video interviews with my long-time partner bnetTV.
I have about 10 slots open on February 16 – so please reach out to me directly with your ideas/pitches.
BnetTV is also offering a limited number of sponsorship packages, allowing companies placement through in-video overlay, logos and other promotion formats. It’s an excellent way to reach an audience of over 1 million viewers (!) and connect with the growing community here at MSearchGroove. Please contact Ria Nielsen directly for details.