Retention & Engagement

Multiscription’s Teis Anker Mikkelsen On Scaling Subscription Models Across Gaming Platforms

2 min read

2024 is turning out to be the year of alternatives. We have the rise of alternative app stores, alternative ads, and a sharp focus on alternative monetization models to maximise revenue potential for gaming studios. Some are mashing up advertising and in-app purchases, while others are tapping strong IP to monetise players’ eyeballs. This week, we’re talking about an alternative model that raises the bar for some studios and arguments amongst others—subscription. Teis Anker Mikkelsen, CEO and Co-Founder of Multisctiption—a company offering a cross-publisher subscription service for F2P games—joins hosts Peggy Anne Salz and Brian Baglow again in this episode for a sweeping discussion of subscriptions and how the model inherently increases retention, player re-entry, and in-app spend. He shares tips for creating a friction-free payment experience, addressing subscription fatigue, scaling, and a checklist to determine if a subscription model is the right fit for your game.