2 min read
March 12, 2020,
By
Peggy Anne Salz
If you think that AI is going to make your marketing job obsolete, think again. AI may just make your job (and many aspects of your existence) completely manageable and utterly exciting for the very first time.
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41 min read
January 2, 2019,
By
Peggy Anne Salz
Mobile is as personal as it gets, and smart products power fiercely personal interactions between brands and consumers. Together they put the pressure on companies to balance data sharing and tracking—the foundation of superior and seamless customer experience—with the requirement to respect personal privacy.
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42 min read
December 2, 2018,
By
Peggy Anne Salz
The AppsFlyer Performance Index is back with Edition VII, offering app marketers the most comprehensive report card on the performance of mobile media sources and ad network partners during the first half of 2018. The Index has new names, fresh data, and some surprises.
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9 min read
November 30, 2017,
By
Peggy Anne Salz
People are accustomed to doing loads more with their mobile apps, regarding them as the collective “go-to” for everything necessary to organize, optimize and enjoy the daily routine. As a result, consumers are primed for deeper engagement “in-app” at precisely the same time that more marketers are looking beyond the app install to drive conversions deeper in the funnel. It’s a dynamic that pushes down the cost to acquire users who will convert and boosts the chances of many app categories – especially booking apps - to win big.
7 min read
October 13, 2017,
By
Peggy Anne Salz
If money talks, then the massive growth of mobile in Germany speaks volumes. Reams of recent research, and app market data shared exclusively with Forbes, underline the country’s pivotal position and potential as a powerhouse market for mobile marketing, apps and advertising. The numbers add up to “cement Germany as the number one app market in Europe,” according to Patrick Kane, Priori Data CEO and Founder.
6 min read
September 27, 2017,
By
Peggy Anne Salz
Millennials – the ‘distracted demographic’ between the ages of 18 and 34 were weaned on the Internet and spoiled by content choice. They have grown up to become the largest generation in the U.S. with a wallet to match. If you think it’s a lucrative audience ripe for the taking, think again. Tapping the significant opportunities and tackling the even greater challenges around influencing this massive audience requires a deep understanding of digital content consumption trends and how their evolving media habits make them different from the rest of the population.
9 min read
August 29, 2017,
By
Peggy Anne Salz
New data suggests companies may be leaving money on the table with pricing strategies that either undersell the value of the app they offer or underestimate how much money users are willing to pay - or both.
This is the surprise finding in the 2017 Subscription Mobile Apps report. In addition to breaking down engagement metrics by platform, user demographics and app category, the report also breaks new ground, highlighting the “ideal price range” that is highly likely to turn a user into a loyal subscriber.
8 min read
February 14, 2017,
By
Peggy Anne Salz
Mobile apps are where the real consumer engagement happens – provided companies and marketers add real value. While we have a sense of the features consumers care about most, it is essential to understand why they uninstall more than 3 of every 10 apps globally. We get some of the answers we need in a new report from mobile attribution company AppsFlyer.
5 min read
October 4, 2016,
By
Peggy Anne Salz
Mobile isn’t just causing a seachange in consumer behavior by increasing our demand for formats and features that are easy and enjoyable to access on smartphones and tablets. Mobile is also causing a seismic shift in advertising spend allocation, a surprise trend documented in the Zenith Advertising Expenditure Forecast released earlier this month. The forecast, upgraded from numbers the company published in June, still expects mobile advertising to overtake desktop–but the new forecast predicts this will happen much sooner.
7 min read
May 9, 2014,
By
Peggy Anne Salz
The App Economy is not just exploding, generating revenues for the app developers that monetize...
8 min read
October 18, 2012,
By
Peggy Anne Salz
Smartphone penetration is fueling mobile ad budgets as brands grasp the opportunity to engage,...
14 min read
September 20, 2012,
By
Peggy Anne Salz
Mobile has become our constant companion in what is fast-becoming a multi-screen world, where we...
8 min read
September 14, 2012,
By
Peggy Anne Salz
The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its...
9 min read
August 21, 2012,
By
Peggy Anne Salz
With a wave of us leaving for a short summer vacation, the timing couldn’t be better for a...