Booking On Mobile Apps Makes The Mainstream – Now It’s Time To Make It A No-Brainer

Booking On Mobile Apps Makes The Mainstream – Now It’s Time To Make It A No-Brainer

Apps & Marketing Mobile Research
9 min read

People are accustomed to doing loads more with their mobile apps, regarding them as the collective “go-to” for everything necessary to organize, optimize and enjoy the daily routine. As a result, consumers are primed for deeper engagement “in-app” at precisely the same time that more marketers are looking beyond the app install to drive conversions deeper in the funnel. It’s a dynamic that pushes down the cost to acquire users who will convert and boosts the chances of many app categories – especially booking apps - to win big.

A Look At How Germany Is Crushing It In Mobile Marketing And Apps

A Look At How Germany Is Crushing It In Mobile Marketing And Apps

Apps & Marketing Mobile Research
7 min read

If money talks, then the massive growth of mobile in Germany speaks volumes. Reams of recent research, and app market data shared exclusively with Forbes, underline the country’s pivotal position and potential as a powerhouse market for mobile marketing, apps and advertising. The numbers add up to “cement Germany as the number one app market in Europe,” according to Patrick Kane, Priori Data CEO and Founder.

Learning To Please The Love ‘Em And Leave ‘Em Millennial Crowd

Learning To Please The Love ‘Em And Leave ‘Em Millennial Crowd

Mobile Research Retention & Engagement
6 min read

Millennials – the ‘distracted demographic’ between the ages of 18 and 34 were weaned on the Internet and spoiled by content choice. They have grown up to become the largest generation in the U.S. with a wallet to match. If you think it’s a lucrative audience ripe for the taking, think again. Tapping the significant opportunities and tackling the even greater challenges around influencing this massive audience requires a deep understanding of digital content consumption trends and how their evolving media habits make them different from the rest of the population.

How Much Are Users Really Willing To Pay For Subscription Mobile Apps?

How Much Are Users Really Willing To Pay For Subscription Mobile Apps?

Mobile Research Retention & Engagement
9 min read

New data suggests companies may be leaving money on the table with pricing strategies that either undersell the value of the app they offer or underestimate how much money users are willing to pay - or both.
This is the surprise finding in the 2017 Subscription Mobile Apps report. In addition to breaking down engagement metrics by platform, user demographics and app category, the report also breaks new ground, highlighting the “ideal price range” that is highly likely to turn a user into a loyal subscriber.

Understanding Why People Uninstall Your App

Understanding Why People Uninstall Your App

Mobile Research Retention & Engagement
8 min read

Mobile apps are where the real consumer engagement happens – provided companies and marketers add real value. While we have a sense of the features consumers care about most, it is essential to understand why they uninstall more than 3 of every 10 apps globally. We get some of the answers we need in a new report from mobile attribution company AppsFlyer.

Mobile Internet Advertising Rising Fast To Eclipse Desktop In 2017

Mobile Internet Advertising Rising Fast To Eclipse Desktop In 2017

Advertising & Brand Mobile Research
5 min read

Mobile isn’t just causing a seachange in consumer behavior by increasing our demand for formats and features that are easy and enjoyable to access on smartphones and tablets. Mobile is also causing a seismic shift in advertising spend allocation, a surprise trend documented in the Zenith Advertising Expenditure Forecast released earlier this month. The forecast, upgraded from numbers the company published in June, still expects mobile advertising to overtake desktop–but the new forecast predicts this will happen much sooner.