Category: Mobile Marketing

Delivering us brand messages, interactions and offers on our mobile devices

Topic: Mobile Marketing Author: Peggy Anne Salz

Super-charge Your Marketing Efforts With Artificial Intelligence—Starting With Email

Artificial Intelligence (AI) is a buzzword, but get past the hype and the ability of AI to sift through data, which has grown beyond the ability of humans to process it, represents a huge business benefit. But don’t think you need a mammoth task to get the most mileage out of a strategy that applies data-driven algorithms.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Product is the New Marketing—so put your app first

App marketing campaigns stand or fall on the strength of mobile ad creatives. But your entire business will fail if your app doesn’t deliver compelling value in the first place.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Hardware Stores Find “True Value” In Hyper-Local Advertising

last March, when Chicago-based True Value Company made the decision to shift ownership from its shareholders and sell a majority stake to a private equity firm, it was a milestone that marked the end of a 70-year tradition as a cooperative. Fast forward, and the True Value transaction—which allows retailers to benefit from the return of approximately $230 million …

Topic: Mobile Marketing Author: Peggy Anne Salz

Building up your personal brand and building out your app marketing footprint

Learn how to expand your personal brand through networking and extend your appeal through TV advertising with Gessica Bicego, Director of Performance Marketing, Blinkist, a microlearning company--and top-rated app--that offers users key ideas from bestselling nonfiction books in 15-minute text and audio. Gessica,  a Mobile Hero recognized by Liftoff for her app marketing achievements, shares how she became a leading voice in the mobile space and offers solid advice for other women in mobile and marketing eager to do the same.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Amp Up Your Advertising With Audio Programmatic To Reach Highly-Engaged Audiences

Thanks to streaming your audience listens to more music and podcasts than ever before. Data from 2017 reveals that users tune in for an average of 33 hours a week in the U.S. alone, and the momentum shows no signs of slowing. Little wonder that audio programmatic--the business benefits and the best ways to buy it--lead the list of hot advertising and marketing trends in 2019.
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Topic: Mobile Marketing Author: Peggy Anne Salz

How Delivery Hero Uses Emotive Marketing To Get A Bigger Slice Of The Food Delivery Market

The lure of a $35 billion online food delivery market, projected by Swiss investment bank UBS to grow by 10 times to hit a massive $365 billion by 2030, has whet the appetite of more companies for a bigger slice of the market. Meal kits and takeout apps are fighting each other. They are also battling against the threat posed …

Topic: Mobile Marketing Author: Peggy Anne Salz

Learning AR Storytelling from USA Today Network To Bring Audiences Deeper Into Your Content

AR is going mainstream, enabling brands and marketers to tell amazing and immersive stories, so why wait to test the waters? We learn how to choose and tell stories with the help AR from Ray Soto, Director of Emerging Tech for the USA TODAY NETWORK, part of Gannett Co, Inc. and the largest local-to-national media organization in the U.S.
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Topic: Mobile Marketing Author: Peggy Anne Salz

UA is Entering A New Phase Of Sophistication in 2019–Are App Marketers Ready?

User acquisition is advancing rapidly and becoming increasingly sophisticated. This is the key finding of a new study amongst experts in app and performance marketing who are addressing some big challenges in their pursuit of perfection. They are challenges that look set to dominate the user acquisition agenda for the year ahead as they are felt by publishers across all …

Topic: Mobile Marketing Author: Peggy Anne Salz

Balancing Heavy-Hitting Game IP With Tight Timelines To Succeed In Soft Launch

Mobile gaming apps are a fast-moving space and pressure is high, particularly if your game harnesses blockbuster IP, to make sure your soft launch strategy covers the bases to be a massive hit from the get-go. Step-by-step, we learn how to succeed in the soft launch stage of your app and benefit from the vast experience of from Rose Agozzino, Senior Marketing Specialist at Ludia, the Montreal- based company that creates and distributes cross-platform interactive entertainment with mass consumer appeal.
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Topic: Mobile Engagement Author: Peggy Anne Salz

A look under the hood at USA TODAY NETWORK’s approach to augmented reality

Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into a story than text, 2D images, and video ever could, many have yet to grasp that …