App marketers and companies may be mobile-first by definition, but they need to be cross-platform by design if they want to reach and engage users across the multitude of platforms and devices—powered by apps—that define daily life. The winning approach is one that creates a seamless experience across the mobile web and apps, blending both digital and apps—but it’s also
A look under the hood at USA TODAY NETWORK’s approach to augmented reality
Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into a story than text, 2D images, and video ever could, many have yet to grasp that …
Why 2019 Could Mark A Massive Push To In-App Header Bidding
We get past the hype to dissect and discuss the major trends sure to have a significant impact on mobile app marketing in 2019, starting with the buzz around in-app header bidding. The concept is about allowing the app publisher to offer up all of their inventory at once to all of their demand sources to get the best deal.
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2019 will be the year of app retention. Here’s how machine learning can help make marketing human again.
Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers focused on app downloads and installs, the lower-funnel activity that powered staggering growth in the early days of the app store. Now, this focus has shifted due to a dawning realization that sustainable success is the result of a …
Make 2019 The Year of Scaling Your App Growth And Rocketing Your Results
Scaling user acquisition demands you think big and act bigger—even if you have a small team to manage and optimize ongoing campaigns. Our host Peggy Anne Salz from MobileGroove catches up with Zach van Driel and Adam Turowski, the Co-Founders behind MiriGrowth, an app marketing agency specializing in UA on Facebook and Snapchat.
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Inside Quartz’ obsessive approach to email newsletters
With so many new and immersive ways to reach audiences on their mobile devices, it’s natural to wonder if email, now nearly 50 years old, has lost its luster. But before you make a call consider reams of that show email rules as the most reliable way to reach consumers everywhere on the planet. Granted, email took a hit
The scary truth about SDK spoofing and how to watch your back against ad fraud
When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a form of ad fraud where fraudsters are generating installs that look like the real deal, is perhaps the most frightening type of ad fraud because it is both incredibly elusive and expensive.
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The simple formula that works for The New York Times’ T Brand Studio
In just a few years, the number of publishers building out branded content has soared from 15 to more than 600—and counting. But it’s not just their ranks that have grown. Many publishers have expanded their capabilities, harnessing teams, talent and tech to help brands create sponsored content and capture audiences. The New York Times has gone one better, establishing …
Harnessing data and daring to make the right connections for your mobile app
3 Tips to Grow Your App From A Growth Marketing Jedi
The choices you make and the actions you take will always be inextricably intertwined with the business goals and benchmarks you want to meet. The app business is no different, but the path to growth is not always so well defined.
Monetization models are rising through the roof. Advertising, driven by rewarded video, is proving to be a crowd-pleaser, netting …
3 Steps To Bridge The “Relevancy Gap” In App Marketing
Give the people what they want? In mobile and apps, it’s not just a company courtesy; it’s a business imperative. It’s triggered by the increasing consumer expectation that mobile and apps are always-on and always ready to deliver personal, relevant and valuable advice, assistance and advertising. As a result, people have come to demand personal, contextually-relevant communications and experiences that