Category: Mobile Marketing

Delivering us brand messages, interactions and offers on our mobile devices

Topic: Mobile Marketing Author: Peggy Anne Salz

The Data is in the Details When it Comes to Testing Ad Creative

The Data is in the Details When it Comes to Testing Ad Creative. Live from Mobile Growth Summit in San Francisco, our host Peggy Anne Salz checks in with Phil Shpilberg, President and Founder of GamechangerSF. Phil was at the conference to present a session where he translated theory into action as he made and launched a large batch of ads in 15 …

Topic: Mobile Marketing Author: Peggy Anne Salz

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives. Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a “2x difference in revenue growth.” But how can marketing teams combine data and design disciplines together to unlock full benefits (and incredible magic)?
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Topic: Mobile Marketing Author: Peggy Anne Salz

Beyond Growth Hacks: 3 Experts Share Mobile Marketing Strategies for 2020

A rigorous analysis of the reams of mobile and marketing predictions for the new year suggests 2020 will be remembered as the year mobile-first marketing finally grew up. The obsession with short-term gains and growth hacks that marked the last decade is fast being replaced by the realization that "fully-baked business models" and strategies that demonstrate financial self-control define the path to profitability and sustainability.

Topic: Mobile Marketing Author: Peggy Anne Salz

Right Sizing Your Influencer Marketing To Super-Charge Results

Macro, micro, and power: Influencers come in different sizes with unique talents and capabilities to boost your brand and tell your story. What is the checklist to choose and manage the right influencer marketing approach?
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Topic: Mobile Marketing Author: Peggy Anne Salz

Why The Most Successful Marketing Isn’t Logical, So Learn To Channel Irrational Thought

It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life,” a path-breaking book that argues thinking rationally and logically is actually not the way to go.
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Topic: Mobile Marketing Author: Peggy Anne Salz

How eComCon Is Taking Its “Programmatic Everything” Approach To The Streets

An estimated 65% of all digital ad spend in 2019 was programmatic. The numbers and audiences add up, but marketers also need to educate themselves about the pitfalls and work closely with their media agencies to avoid nasty surprises. We get the inside track on both from Marco Gerlach, Head of Business Development, and Christian Ratsch, MD and Founder of eComCon.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Go-To-Market Strategies And Growth In China: Positioning Your Company On The Right Side Of Opportunity

Businesses must weather a challenging climate to penetrate the Chinese market with their tech, but the pay-off has never been higher. At one level, China is an attractive market to foreign tech and home to an urban middle class expected to account for 70% of the population by 2030.
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Topic: Mobile Marketing Author: Peggy Anne Salz

The Smart Way To Combat Mobile Ad Fraud – And Other Essential Marketing Shortcuts

App campaigns that achieve maximum reach and impact are obviously a huge win for marketers. But they’re often associated with a steep learning curve when it comes to choosing the right KPIs or rejecting the right traffic.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Top Lessons In Growth Marketing From A Top-Grossing Utility App

Marketing is effective when it is useful and impactful, and we get actionable advice on how you can be both from Giulia Porter, VP Marketing at TelTech, a mobile communications apps company best known for RoboKiller, a robocall blocker app that is also one of the top-grossing apps in its category. Guilia, a Mobile Hero recognized for her app marketing achievements, shares the channels and strategies her team relies on to acquire and retain audiences.
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Topic: Mobile Marketing Author: Peggy Anne Salz

How You Can Get the Best Marketing Results With Limited Resources—and Other Shortcuts to Success

Despite small numbers (a Mobile DevMemo survey shows only 11% of teams have more than 10 people), UA teams are expected to achieve big wins for their app. To find out how you can get more out of your resources our host Peggy Anne Salz catches up with Derrick Nguyen, Sr. Marketing Manager at Credit Sesame, a fintech company allowing customers to access, understand, leverage, and protect their credit all under one platform.
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