Category: Mobile Marketing

Delivering us brand messages, interactions and offers on our mobile devices

Topic: Mobile Marketing Author: Peggy Anne Salz

Why The Most Successful Marketing Isn’t Logical, So Learn To Channel Irrational Thought

It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life,” a path-breaking book that argues thinking rationally and logically is actually not the way to go.
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Topic: Mobile Marketing Author: Peggy Anne Salz

How eComCon Is Taking Its “Programmatic Everything” Approach To The Streets

An estimated 65% of all digital ad spend in 2019 was programmatic. The numbers and audiences add up, but marketers also need to educate themselves about the pitfalls and work closely with their media agencies to avoid nasty surprises. We get the inside track on both from Marco Gerlach, Head of Business Development, and Christian Ratsch, MD and Founder of eComCon.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Go-To-Market Strategies And Growth In China: Positioning Your Company On The Right Side Of Opportunity

Businesses must weather a challenging climate to penetrate the Chinese market with their tech, but the pay-off has never been higher. At one level, China is an attractive market to foreign tech and home to an urban middle class expected to account for 70% of the population by 2030.
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Topic: Mobile Marketing Author: Peggy Anne Salz

The Smart Way To Combat Mobile Ad Fraud – And Other Essential Marketing Shortcuts

App campaigns that achieve maximum reach and impact are obviously a huge win for marketers. But they’re often associated with a steep learning curve when it comes to choosing the right KPIs or rejecting the right traffic.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Top Lessons In Growth Marketing From A Top-Grossing Utility App

Marketing is effective when it is useful and impactful, and we get actionable advice on how you can be both from Giulia Porter, VP Marketing at TelTech, a mobile communications apps company best known for RoboKiller, a robocall blocker app that is also one of the top-grossing apps in its category. Guilia, a Mobile Hero recognized for her app marketing achievements, shares the channels and strategies her team relies on to acquire and retain audiences.
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Topic: Mobile Marketing Author: Peggy Anne Salz

How You Can Get the Best Marketing Results With Limited Resources—and Other Shortcuts to Success

Despite small numbers (a Mobile DevMemo survey shows only 11% of teams have more than 10 people), UA teams are expected to achieve big wins for their app. To find out how you can get more out of your resources our host Peggy Anne Salz catches up with Derrick Nguyen, Sr. Marketing Manager at Credit Sesame, a fintech company allowing customers to access, understand, leverage, and protect their credit all under one platform.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Stop Fraud Before It Starts

From SDK spoofing to click injection, ad fraud plagues nearly every app marketer—and according to data from third party fraud prevention platform, Interceptd, that’s especially true on Android devices where fraud exposure is 27.3% versus iOS’ 22.1%. Our host Peggy Anne Salz catches up with Faheem Saiyad, Business Development Manager, Interceptd, to talk about what it’s like to be one of the only pure-play fraud prevention vendors on the market, and what the company’s latest report tells us about the state of ad fraud and how app developers can prevent it.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Winning Strategies To Help App Marketers In The Battle Against Mobile Ad Fraud

Latest data on mobile ad fraud reckons $2.3 billion in spend was subject to app install fraud over the first six months of 2019. It’s up to marketers to keep a watch for suspicious activity in their apps (or campaign results that look too good to be true).
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Topic: Mobile Marketing Author: Peggy Anne Salz

Marketing Automation Is Hot (Again), So What’s Holding You Back?

Marketing automation helps marketers scale daily (and essential) tasks including segmentation, lead generation, lead scoring, relationship marketing, cross-selling and up-selling. Our host Peggy Anne Salz catches up with Lior Barak--Managing Partner of Tale About Data, a company offering consulting services and software to meet the needs of startups and other growing companies facing data challenges--to explore how companies can prepare to drive automation and overcome the obstacles that can stop teams in their tracks.
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Topic: Mobile Marketing Author: Peggy Anne Salz

The Cookie Crumbles–And People-Based Marketing Explodes

The cookie used to be the gold standard of tracking for digital marketing efforts. Move forward to smartphones and, although cookies are still useful, a cookie can’t track across devices. This is where you need data and--more importantly--the capability to market to people, not platforms.
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