Category: Mobile Engagement

Harnessing mobile to improve customer relationship management

Topic: Mobile Engagement Author: Peggy Anne Salz

Ad Partners: Follow The Rules Of Engagement To Clinch The Sale

Mobile app marketers are the rock stars of the industry, but popularity comes at a price. These marketers are also aggressively pursued by ad partners eager to close a deal and inundated with cold-call emails that are often more annoying than they are convincing.
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Topic: Mobile Engagement Author: Peggy Anne Salz

How ABC’s Localish harnesses hyperlocal and positivity to engage audiences and drive revenue

Nielsen numbers released last month show media consumption continues to climb with more attention being diverted towards smartphones than ever before. The total percentage of time spent on mobile among 18 to 34-year-olds has reached a new high — 34% up from 29% the previous year — at the expense of more traditional TV viewing. It’s a dramatic development that …

Topic: Mobile Engagement Author: Peggy Anne Salz

Finance App Usage Grows, Now It’s Time For Marketers To Get More Personal

Tax Day, the deadline for filing 2018 taxes with the U.S. IRS, may have passed, but new data suggest April is a red-letter month for mobile finance app acquisition and use, marking the global start of a productive period when financial institutions and fintech companies can acquire valuable customers at bargain prices. The real payoff, however, comes later in the …

Topic: Mobile Engagement Author: Peggy Anne Salz

Navigating the jungle of mobile ad creatives in 2019

How can app marketers operate (and excel) at the intersection of ad creatives and performance marketing? To crack the code marketers don’t need necessarily need algorithms, but they do need to get smart about how they evaluate ad creatives and harness the right format to get the best results for their app.
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Topic: Mobile Engagement Author: Peggy Anne Salz

3 Ways To Make Money From App Engagement

While app installs are showing signs of a slowdown, the latest data reveals time spent in-app is rising into the stratosphere and set to eclipse TV in 2019. Audiences are clearly addicted to using the apps they love, which would suggest they are also easier to monetize with established models such as advertising. But, in reality, the opposite is true.

Topic: Mobile Engagement Author: Peggy Anne Salz

A look under the hood at USA TODAY NETWORK’s approach to augmented reality

Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into a story than text, 2D images, and video ever could, many have yet to grasp that …

Topic: Mobile Engagement Author: Peggy Anne Salz

What We Can Learn From Social Casino Games To Keep App Audiences Engaged

Social casino games stand out as one of the most popular and profitable app categories, able to combine appealing and addictive gameplay with engaging and effective advertising. Winning in this competitive market requires in-depth knowledge of the audience and deep insights into the ad creatives and campaign calls-to-action that will keep players coming back.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Why being honest in how you communicate is the best way to win—and keep—your audience

From push notifications to email, all communications formats have convincing use cases. But new research suggests it’s the tone of the communications and the context of the message that decides whether your efforts are a hit, or miss, with your target audience. Our host Peggy Anne Salz catches up with Myles Kleeger, President and Chief Customer Officer of Braze, a customer engagement platform that delivers messaging experiences across push, email, in-app, and more.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Master Organic Search To Boost Mobile Discovery And Fuel Growth in 2019

Forget your singular approach on optimizing your ASO strategy to take a top-notch spot in Top 100 rankings. Your users are searching for apps differently, increasing the importance of organic search and finding new ways to find the keywords and concepts that genuinely resonate with your audience.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Expanding Your App Footprint And Revenues Across Asia

Make 2019 the year of going global with your app. There’s a world of opportunity outside your home market and across Asia--if you know where to look for it and how to get the most value.
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