Category: Mobile Engagement

Harnessing mobile to improve customer relationship management

Topic: Mobile Engagement Author: Peggy Anne Salz

Current: Tailoring Customer App Experiences And Campaigns To Build Trust

Fintech apps are getting personal, helping consumers manage their lives, not just their money. Current, a nimble neobank, is gaining steam with an app focused on “connecting your money to the friends, family, brands and experiences that matter.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Stopping Churn Before It Starts

When it comes to mobile, the advantages of offering the appropriate marketing and messaging at the appropriate point in the funnel can be massive. Indeed, research shows that sending targeted messages tailored to a specific customer segment can increase conversions by up to 200%.

Topic: Mobile Engagement Author: Peggy Anne Salz

Major 2020 Tech Trends And The Seismic Shift From Acquisition To Engagement

Our host Peggy Anne Salz catches up with John Koetsier—journalist, analyst and futurist—to spotlight emerging developments and disruptive forces shaping digital in 2020. From the requirement to curtail “Big Tech” to the demand for smarter “smart” tech, and from the shift away from customer acquisition toward engagement to the rise of virtual experiences (over physical ones), John walks us through the megatrends sure to mark the year ahead.
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Topic: Mobile Engagement Author: Peggy Anne Salz

How To Meet Your Customers’ Unmet Needs For Conversational Messaging

Consumers may be lukewarm about getting promotional messages, but a new study suggests they genuinely welcome more messages if they are useful and timely. Our host Peggy Anne Salz catches up with Jeff Hasen, Director of Communications, Sinch, a company providing personalized messaging and other related services, to discuss how messaging — including notifications, rich messaging and chatbots — can fill voids in customer experience.
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Topic: Mobile Engagement Author: Peggy Anne Salz

How Plantsnap Turns App Users Into Citizen Scientists And Rockets Retention Rates

“Retention is the new acquisition” is the mindset that has allowed Eric Ralls, Founder & CEO of PlantSnap,to turn his app — which allows users to capture an image of a plant or flower and identify it within seconds — into a habit for its 33 million users and counting.
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Topic: Mobile Engagement Author: Peggy Anne Salz

How App Developers Can Increase Engagement To Drive Forward Revenue

Most app monetization models are focused on driving purchases or delivering advertising--approaches that are a stretch for indie developers with small teams and limited budgets. But now there is a promising and proven alternative. Our host Peggy Anne Salz catches up with Chris Humphrey, VP of Marketing at Calldorado, the company equipping devs to benefit from the way users naturally engage with smartphones to communicate.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Retention is a Rollercoaster: Here’s How App Marketers Can Keep the Wheels on the Tracks

In a market where the average app loses nearly 70% of its users within one week app marketers are on a rollercoaster ride, struggling to plug the leaky bucket, not just fill the top of the funnel. The challenge (and the opportunity) is to re-engage users early in the retention cycle.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Learning About User Acquisition From One Of Indonesia’s Hottest Financial Services Apps

The explosion of smartphones, the advance of commerce and finance, and the growing enthusiasm of young consumers for mobile apps have combined to make Indonesia the fastest growing and “most dynamic market” in South East Asia. But before you take the plunge, you need to do your homework.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Use your ‘wildcard’ to break the rules and come up with breakthrough ideas

The soft launch is the most crucial stage in the lifecycle of your mobile gaming app. It’s the phase that determines if you are on track to deliver a game that has commercial potential. And it’s when you double-down to validate your product and double-check if your assumptions about your target audience — and how to market to them — …

Topic: Mobile Engagement Author: Peggy Anne Salz

Tear down the funnel and build a pyramid: The shift from purchase funnels to mobile customer journeys

In a market where the cost to acquire an app user is rising through the roof, and the increase in app abandonment (the number of users who quit an app after one use) is alarming, it’s clear that the traditional focus on top-funnel metrics is fatally flawed. Our focus on a linear journey is completely out of line with user lifecycles. …