Mission Critical: Why Mobile Commerce Services Must Protect Our Assets
The widespread adoption of mobile commerce services enabling transfers, transactions and payments creates a requirement for stronger security. At one level, it’s about measures to make sure our personal information and assets are protected. But there also has to a balance that will allow us to share data with the companies and services we trust to deliver us personalized and …
An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition
The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. John Stevens examines this mobile megatrend and shares eight tips for creating and executing a successful mobile strategy.
Shopping will never be the same. A number of reports show that people rely on mobile every step of the consumer journey. Equally mobile search continues to play a huge part in our lives. A recent Performics survey of 502 U.S, residents who use mobile phones to search the web at least once a week revealed that a whopping 75 percent of consumers report mobile search makes their lives easier. Specifically, 63 percent said access to mobile search has changed the way they gather information, and 32 percent said they use search more on their mobile devices than they do on their personal computers.
M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results
Will 2012 be the year of mobile commerce? If this is indeed a momentous year for mobile retail and transactions of all kinds, then what will happen to the mix of payment options and players currently jockeying for position? Should we expect a showdown between credit card companies, carriers, banks, aggregators and the likes of PayPal? In the midst of all the massive growth and disruption will we see mega-acquisitions, or are all the companies that could achieve $10 billion+ price tags in the first place taken?
This week's m-pulse catches up with Chetan Sharma, independent consultant and well-known industry authority, to discuss mobile mega-trends and deep-dive into the results of the 2012 Mobile Industry Predictions Survey. Each year Chetan asks us —the mobile industry — to weigh in on the most newsworthy events and companies, as well as vote for the breakthrough categories, developments and technologies sure to define 2012.
Rob and I also discuss our pick of hot mobile news and data points. I rant about the disconnect between the mobile and retail readiness of luxury brands (lacking to say the least!) and our willingness (even requirement) to interact with luxury brands via our mobile phones and tablets.
RFID & Mobile Retail: Moving From Efficiency To Engagement
National Retail Federation Show, New York City: This week the old Javits Center in the New York hosted retail folk from across the U.S. and shed some light on a technology play that may define a new industry I call Retail 2.0.
Indeed, the reality of a connected shopping experience with smartphones at the center may not be far off. However, this show was proof to me that we have to get past our focus on technology (and B2B) and walk in the shoes of our customers (understanding that it's B2C that is really at the core). And, since it is about the shopper experience, it's clear that winning Retail 2.0 strategies will be the ones that bring CIOs and CMOs to the table.
The Pulse Video Show Debuts Today; Gary Schwartz Talks Mobile 2012 Megatrends
Today (!) marks the launch of The Pulse, a new vodcast series produced by Rob Woodbridge, founder and owner of UNTETHER.tv, in collaboration with MobileGroove. We welcome our guest Gary Schwartz, CEO of Impact Mobile, Inc., North America Chair of the Mobile Entertainment Forum (MEF) and author of THE IMPULSE ECONOMY, a book that examines the evolution and future opportunities around mobile commerce and transactions.
Gary's no-holds-barred analysis of mobile's impact on bricks-and-mortar retail suggests America's shopping malls are in for tough times in 2012 as users move from price comparison apps to making real-life purchases using cloud checkout services. We also discuss how Kindle Fire is blazing through the U.S. (and soon Europe), building on the analysis I just posted this week on MobileGroove. What is the likely impact on mobile marketing and how are users in key countries already embracing this new type of connected device? Tune in and find out! (You can follow Gary and all the tweets related to his new book at @impulseeconomy).
New Global Mobile Payments Survey Results Show Where Mobile Operators Place Their Bets
On the heels of last month's survey of mobile telecoms execs across the Asia Pacific region (and a tremendously successful #doxchat Tweetchat that had a global reach of 92,000+), Amdocs is gearing up to release a new report looking at mobile operator attitudes and activities around mobile payments. Here is an exclusive preview of the key findings.
Mixi SVP Tak Miyata Talks Mobile Apps & Mobile-Enabled Commerce
In the countdown to Apps World Asia (September 1-2, Singapore) we speak with Tak Miyata, senior vice president of global business at Mixi, the fast-growing and number one social network in Japan about Mixi's strategy to expand its communications platform, enable third-party developers to make mobile apps for its members and encourage commerce that bridges online (digital) and offline (physical).
Mixi started out in 2004 allowing its users to post photos, share comments and links, and interact on community pages and forums based on themes ranging from recipes to rock-n-roll.
COM #250: Nokia Quiz, Apple’s iCloud, Mobile Ad Networks, Mobile Web Influencers List
The monthly Carnival of the Mobilists (COM) sets up camp at MobileGroove with an entertaining and eclectic mix of themes and topics that speak volumes about recent developments in mobile. From a curated list of Mobile Web influencers to an examination of the pros and cons of mobile apps, it's all there - so let's dive in!
Tomi Ahonen is in rare form this month with a deliciously disruptive post dripping with sarcasm. It would be a great laugh if it was only fiction. But this quiz, which tests our ability to run Nokia into the ground (as it appears Microsoft and Stephen Elop are doing as we speak), is based on keen observations from a long-time Nokia watcher (and former employee).
European Retail Goes Mobile; How Do Europe’s Top 300 Brands Stack Up?
What is the state of mobile retail readiness in Europe? How are Europe's biggest retail brands extending their brand experience through mobile? What approaches are retailers taking to engage influence consumers throughout the purchase funnel (awareness, engagement, consideration, conversion and loyalty)?
Get the inside track by joining MobileGroove and Acquity Group executives this Wednesday (June 22) for Global Insight: European Retail Goes Mobile. The 30-minute online webinar (12-12:30 CST or click here to see the time in your region) will deep dive into the trends and mobile intelligence gleaned from Acquity's first-ever European Mobile Audit of the top 300 European retail brands.
Premier Inn: Attracting Premium Customers With Cross-Platform Approach
Would you block people who drive an SUV from parking and entering your store? Probably not? So why focus your mobile app strategy on serving users of a single device (such as the iPhone, for example)? iPhone apps may be popular. But limiting your mobile strategy to one platform effectively discriminates against customers on the basis of their technology preference. Not a smart move. We look at Premier Inn, a hospitality brand in the U.K. that wracked up record downloads (and bookings) by offering a cross-platform app that works on all leading devices.
In 2010 Premier Inn noticed that a large percentage of their bookings were being made last-minute by business professionals and people on-the-move. However, the vast majority of these premium customers were not using their desktop PC to find and book rooms, they were using their mobile devices. Or at least they were trying to.