Igniting Mobile Commerce Through Frictionless Content
The rapid advance of ad-blocking tech turns up the pressure on content owners to seek more engaging and effective ways to monetize their assets. While the results of strategies aimed at delivering content and communications aligned with our context in the mobile moment are impressive, the progress is overshadowed by the steep decline in digital advertising revenues. Recent months have seen a flurry of activity as companies strike out in new directions, searching for new formulas and models that use digital content to drive commerce.
Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping
At first glance,the Google I/O Developer Conference was all about Google showing off a new version of Android and revealing plans to bring its mobile software to cars, TVs and wearables. But it's the news around Google's Project Tango and the little-reported partnership with aisle411, a company specializing in indoor mapping, that is the real game-changer.
Coke Wields Mobile Advertising & Coupons To Close The Purchase Funnel
Mobile has the unique capabilities to deliver the right ad to the right person in the right place/context. But it’s a new pilot in the U.S. — bringing together Coca-Cola and pretzel seller Auntie Anne’s — that will go one step further to show how brands can close the loop by using mobile to trigger real-world purchases and track the …
Global Mobile Commerce: Removing Payment Friction & Boosting Customer Engagement
Buying, paying, transacting, banking — these are all part of what we have come to call mobile commerce. With such a broad definition and so many scenarios it’s little wonder that mobile commerce now tops the list of mobile-megatrends. Interestingly, what people want (and the impact on financial institutions, mobile operators and companies across the emerging ecosystem) differs depending on …
Retailers: Use Mobile Better To Fight ‘Showrooming’ Smarter!
Mobile has completely transformed how we shop. Or has it? While retailers struggle to win back the turf they have lost to price comparison apps and schemes that turned their shops into showrooms for rival retailers and Amazon, the 900-pound gorilla of mobile commerce, recent research shows the battle is far from lost. In fact, it’s just beginning, and retailers …
Mission Critical: Why Mobile Commerce Services Must Protect Our Assets
The widespread adoption of mobile commerce services enabling transfers, transactions and payments creates a requirement for stronger security. At one level, it’s about measures to make sure our personal information and assets are protected. But there also has to a balance that will allow us to share data with the companies and services we trust to deliver us personalized and …
An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition
The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. John Stevens examines this mobile megatrend and shares eight tips for creating and executing a successful mobile strategy.
Shopping will never be the same. A number of reports show that people rely on mobile every step of the consumer journey. Equally mobile search continues to play a huge part in our lives. A recent Performics survey of 502 U.S, residents who use mobile phones to search the web at least once a week revealed that a whopping 75 percent of consumers report mobile search makes their lives easier. Specifically, 63 percent said access to mobile search has changed the way they gather information, and 32 percent said they use search more on their mobile devices than they do on their personal computers.
M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results
Will 2012 be the year of mobile commerce? If this is indeed a momentous year for mobile retail and transactions of all kinds, then what will happen to the mix of payment options and players currently jockeying for position? Should we expect a showdown between credit card companies, carriers, banks, aggregators and the likes of PayPal? In the midst of all the massive growth and disruption will we see mega-acquisitions, or are all the companies that could achieve $10 billion+ price tags in the first place taken?
This week's m-pulse catches up with Chetan Sharma, independent consultant and well-known industry authority, to discuss mobile mega-trends and deep-dive into the results of the 2012 Mobile Industry Predictions Survey. Each year Chetan asks us —the mobile industry — to weigh in on the most newsworthy events and companies, as well as vote for the breakthrough categories, developments and technologies sure to define 2012.
Rob and I also discuss our pick of hot mobile news and data points. I rant about the disconnect between the mobile and retail readiness of luxury brands (lacking to say the least!) and our willingness (even requirement) to interact with luxury brands via our mobile phones and tablets.
RFID & Mobile Retail: Moving From Efficiency To Engagement
National Retail Federation Show, New York City: This week the old Javits Center in the New York hosted retail folk from across the U.S. and shed some light on a technology play that may define a new industry I call Retail 2.0.
Indeed, the reality of a connected shopping experience with smartphones at the center may not be far off. However, this show was proof to me that we have to get past our focus on technology (and B2B) and walk in the shoes of our customers (understanding that it's B2C that is really at the core). And, since it is about the shopper experience, it's clear that winning Retail 2.0 strategies will be the ones that bring CIOs and CMOs to the table.
The Pulse Video Show Debuts Today; Gary Schwartz Talks Mobile 2012 Megatrends
Today (!) marks the launch of The Pulse, a new vodcast series produced by Rob Woodbridge, founder and owner of UNTETHER.tv, in collaboration with MobileGroove. We welcome our guest Gary Schwartz, CEO of Impact Mobile, Inc., North America Chair of the Mobile Entertainment Forum (MEF) and author of THE IMPULSE ECONOMY, a book that examines the evolution and future opportunities around mobile commerce and transactions.
Gary's no-holds-barred analysis of mobile's impact on bricks-and-mortar retail suggests America's shopping malls are in for tough times in 2012 as users move from price comparison apps to making real-life purchases using cloud checkout services. We also discuss how Kindle Fire is blazing through the U.S. (and soon Europe), building on the analysis I just posted this week on MobileGroove. What is the likely impact on mobile marketing and how are users in key countries already embracing this new type of connected device? Tune in and find out! (You can follow Gary and all the tweets related to his new book at @impulseeconomy).