Category: Mobile Commerce

Services & schemes allowing us to conduct commerce using our mobile phones

Topic: Mobile Commerce Author: Peggy Anne Salz

India’s Fastest-Growing Esports Platform Shares The Secret To Its Mobile Success

Mobile gaming is breaking records, and the global esports audience will be just shy of 500 million players in 2020. It’s a dynamic that gets a boost as more users in self-isolation look for ways to pass the time and earn money.
[READ ON & LISTEN IN]

Topic: Mobile Commerce Author: Peggy Anne Salz

Empowering Women To Fix The Broken Rung

A rising tide lifts all boats, and when it comes to ensuring women's representation, the impact is a tidal wave of innovative perspectives that help business and society flourish. For corporations, efforts to improve leadership diversity are measurably linked with profitability and value creation.

Topic: Mobile Commerce Author: Peggy Anne Salz

Skillz Combines Mobile And Esports, Enables Indie Developers And Women Gamers To Level Up

Mobile gaming growth is breaking records. The real action is at the intersection of mobile gaming and esports—an interactive gaming genre that allows multiplayer competitions and powers stadium-packing tournaments—and developers, players and investors are paying attention.

Topic: Mobile Commerce Author: Peggy Anne Salz

Shopping App Experts Advise How To Capitalize On The ‘Amazon Prime Day Effect

A week after Amazon Prime Day and a review of the data reveals the two-day shopping extravaganza didn’t just break records for the online commerce giant. It broke new ground for smart retailers who leaned into this annual event to create a deal event of their own or simply doubled-down on campaigns to drive customer connections and sales conversions online …

Topic: Mobile Commerce Author: Peggy Anne Salz

Ad Formats And Monetization Models: How To Make The Best Match For Your Gaming App

As an app marketer, you have a clear goal: to design the optimal ad experience that will engage your audience and growth your revenues in the process. How can you best monetize your audience with ads? What are the metrics to watch? Where should ads appear and how can they best engage?
[READ ON & LISTEN IN]

Topic: Mobile Apps Author: Peggy Anne Salz

Shopping App Experts Advise How To Capitalize On The ‘Amazon Prime Day Effect’

A week after Amazon Prime Day and a review of the data reveals the two-day shopping extravaganza didn't just break records for the online commerce giant. It broke new ground for smart retailers who leaned into this annual event to create a deal event of their own or simply doubled-down on campaigns to drive customer connections and sales conversions online and in-app.

Topic: Mobile Commerce Author: Peggy Anne Salz

Innovative Strategies Help Restaurants And Retailers Thrive Online

Restaurants and retails brands are learning to leverage purchase data to understand, predict and influence how their customers make their buying decisions. These insights allow them to create personalized messaging and marketing initiatives that drive sales and thrive both in real-life and online.
[READ ON & LISTEN IN]

Topic: Mobile Commerce Author: Peggy Anne Salz

WWDC 2019, Google I/O And The Lasting Impact On Mobile Marketing Everywhere

The developer conferences from Apple and Google were accompanied by a string of announcements and an avalanche of news, but what do mobile marketers need to know and take back to the office?
[READ ON & LISTEN IN]

Topic: Mobile Commerce Author: Peggy Anne Salz

VR: From Storytelling to Story Living

Virtual reality (VR) is gaining traction as brands, companies, and marketers seek to reinvent themselves and the consumer experience. If you dismissed VR earlier as the domain of gamers and geeks, then think again. A raft of recent developments points to a flurry of activity and an explosion of interest, underscoring the power and potential of this technology to transform …

Topic: Mobile Apps Author: Peggy Anne Salz

Tapping The 10 Habits Of Highly Effective Mobile Heroes To Boost App Marketing And Engagement

In a market where 95% of users are likely to churn within 90 days, spending blindly on user acquisition is a sure-fire way to burn money as fast as you can make it. That’s why smart marketers are shifting away from app installs, surface data, and metrics that led app marketing to the brink of a mobile engagement crisis. Ten remarkable mobile app marketers whose expertise has earned them the title "Mobile Heroes" share their incredibly effective habits to boost mobile app marketing and user acquisition.