Empowering Women To Fix The Broken Rung
A rising tide lifts all boats, and when it comes to ensuring women's representation, the impact is a tidal wave of innovative perspectives that help business and society flourish. For corporations, efforts to improve leadership diversity are measurably linked with profitability and value creation.
Skillz Combines Mobile And Esports, Enables Indie Developers And Women Gamers To Level Up
Mobile gaming growth is breaking records. The real action is at the intersection of mobile gaming and esports—an interactive gaming genre that allows multiplayer competitions and powers stadium-packing tournaments—and developers, players and investors are paying attention.
Shopping App Experts Advise How To Capitalize On The ‘Amazon Prime Day Effect
A week after Amazon Prime Day and a review of the data reveals the two-day shopping extravaganza didn’t just break records for the online commerce giant. It broke new ground for smart retailers who leaned into this annual event to create a deal event of their own or simply doubled-down on campaigns to drive customer connections and sales conversions online …
Ad Formats And Monetization Models: How To Make The Best Match For Your Gaming App
As an app marketer, you have a clear goal: to design the optimal ad experience that will engage your audience and growth your revenues in the process. How can you best monetize your audience with ads? What are the metrics to watch? Where should ads appear and how can they best engage?
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Innovative Strategies Help Restaurants And Retailers Thrive Online
Restaurants and retails brands are learning to leverage purchase data to understand, predict and influence how their customers make their buying decisions. These insights allow them to create personalized messaging and marketing initiatives that drive sales and thrive both in real-life and online.
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WWDC 2019, Google I/O And The Lasting Impact On Mobile Marketing Everywhere
The developer conferences from Apple and Google were accompanied by a string of announcements and an avalanche of news, but what do mobile marketers need to know and take back to the office?
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VR: From Storytelling to Story Living
Virtual reality (VR) is gaining traction as brands, companies, and marketers seek to reinvent themselves and the consumer experience. If you dismissed VR earlier as the domain of gamers and geeks, then think again. A raft of recent developments points to a flurry of activity and an explosion of interest, underscoring the power and potential of this technology to transform …
Tapping The 10 Habits Of Highly Effective Mobile Heroes To Boost App Marketing And Engagement
In a market where 95% of users are likely to churn within 90 days, spending blindly on user acquisition is a sure-fire way to burn money as fast as you can make it. That’s why smart marketers are shifting away from app installs, surface data, and metrics that led app marketing to the brink of a mobile engagement crisis. Ten remarkable mobile app marketers whose expertise has earned them the title "Mobile Heroes" share their incredibly effective habits to boost mobile app marketing and user acquisition.
Igniting Mobile Commerce Through Frictionless Content
The rapid advance of ad-blocking tech turns up the pressure on content owners to seek more engaging and effective ways to monetize their assets. While the results of strategies aimed at delivering content and communications aligned with our context in the mobile moment are impressive, the progress is overshadowed by the steep decline in digital advertising revenues. Recent months have seen a flurry of activity as companies strike out in new directions, searching for new formulas and models that use digital content to drive commerce.
Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping
At first glance,the Google I/O Developer Conference was all about Google showing off a new version of Android and revealing plans to bring its mobile software to cars, TVs and wearables. But it's the news around Google's Project Tango and the little-reported partnership with aisle411, a company specializing in indoor mapping, that is the real game-changer.