eCommerce apps and digital marketplaces are seeing record shopping activity but the pandemic has also exposed severe shortcomings in the supply chain (think about the toilet paper shortage in the U.S.). So the question is, what can marketers do to adapt? How can they change the shopping habits of their users and when should they pivot?
A single-digit increase in retention can mean a double – or even triple-digit increase in profits. Returning customers are more likely to spend – and to spend more. But in order to get there, you have to keep customers coming back.
User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase brand awareness, influence decisions, inspire conversions, and consequently drive sales.
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Normally, this month would mark the end of school for the summer for many. But the COVID-19 pandemic, which has interrupted education globally, may have changed the routine forever.
We know that retention rates vary across app categories—as do strategies. While we talk a lot about what’s normal and what works for games, and travel, and even health and wellness apps? But what about apps that provide therapy?