Category: Mobile Apps

Software applications designed to run on our mobile devices and tablet computers

Topic: Mobile Apps Author: Peggy Anne Salz

Four Expert Strategies To Help You Gear Up For Apps’ Biggest Year Yet

Brimming with apps and opportunity (over 6K new Android apps added daily to the Google Play app store alone) the app stores are set to pull in an incredible $120 billion in consumer spend by the end of the year, according to app store intelligence provider App Annie. That's 5x the growth rate of the global economy, which means 2019 is destined to be the biggest year in mobile and apps yet.

Topic: Mobile Apps Author: Peggy Anne Salz

Set Deliberate Hurdles–And Other Advice You Can Follow To Recruit Fans For Your App

Most gaming companies start with the app and then leave it to marketers to find fans and audiences. But why not turn it around and encourage users to co-create the gaming app and commit to being loyal players after its release?
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Topic: Mobile Apps Author: Peggy Anne Salz

LAMA Pioneers Interviews-As-A-Service To Make Us The Next Mass Media

Whether you want to amplify your personal brand or promote your company to potential talent, video interviews can be transformational. But the real impact comes when the only obstacle to what we can achieve is our imagination and not technology (or budget).
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Topic: Mobile Apps Author: Peggy Anne Salz

Bot Fraud Is Coming To Mobile And Apps–Are You Ready?

Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is growing in size and sophistication as cybercriminals shift attacks and tactics from online to mobile.
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Topic: Mobile Apps Author: Peggy Anne Salz

Bot Fraud Grows Across All Mobile Businesses And Now Threatens Apps

While topline numbers released last month by the Association of National Advertisers (ANA) and cybersecurity company White Ops declare the “war on fraud is winnable,” the battle with bot fraud continues to escalate on mobile. 

Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is prevalent and pernicious. What’s worse, the emergence of “crime-as-a-service” is making …

Topic: Mobile Apps Author: Peggy Anne Salz

Are you falling victim to app install fraud?

The dirty secret is: if you’re paying for app installs, then you can be a victim of app install fraud. These fake installs don’t just burn cash; they muddy the data that you need to focus campaigns and measure results.
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Topic: Mobile Apps Author: Peggy Anne Salz

De-Bunking Popular Myths Around Mobile Ad Fraud With Adjust

The meteoric rise of mobile ad fraud is enough to make any app marketer anxious. But they don’t have to be victims if they know what to look for and the actions to take.  Our host Peggy Anne Salz from MobileGroove catches up with Andreas Naumann, Head of Fraud at Adjust, the industry leader in mobile measurement and fraud prevention, for an entertaining and empowering discussion about the types of ad fraud and the signals that should prompt action.
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Topic: Mobile Apps Author: Peggy Anne Salz

Your App Reviews Are Pure Gold—So Start Mining Them For Insights

Your app users are sharing why they love or hate your app freely in app reviews. Understanding what they say—and what it really means—is pure old when it comes to fixing bugs, adding features or just showing you care when it counts. But when you get hundreds, even thousands, of review a day, you can’t sift through it all on your own. Our host Peggy Anne Salz catches up with Stuart Hall, co-founder, and CEO at Appbot, a company that has harnessed AI and machine learning to help companies like BMW, PayPal and Twitter understand customer feedback and insights contained in app reviews.
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Topic: Mobile Apps Author: Peggy Anne Salz

WeatherBug: Jump Head First Into In-App Header Bidding

Don’t just read the reams of 2019 trends reports that call out in-app header bidding as the next “Big Thing” in mobile app monetization. “Get involved now, or risk leaving money on the table” is the top advice we get from Michael Brooks, SVP Revenue at WeatherBug, where he manages direct sales, programmatic partnerships, business development, growth, and more.
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Topic: Mobile Apps Author: Peggy Anne Salz

The scary truth about SDK spoofing and how to watch your back against ad fraud

When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a form of ad fraud where fraudsters are generating installs that look like the real deal, is perhaps the most frightening type of ad fraud because it is both incredibly elusive and expensive.
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