To acquire valuable players and boost rank in the app stores, studios have to shift focus and budget to offer each user a customised experience that aligns with their unique player motivations. But the path to pinpointing player intent isn’t straightforward–especially in a privacy-first landscape that makes prediction more challenging than ever. It’s a perfect storm of conditions for revisiting and rethinking approaches that reward players for staying in the game. Adam Jaffe, Founder and CEO of Mega Studio—an end-to-end gaming agency offering services in everything from product creation to marketing to monetisation—joins hosts Peggy Anne Samz and Brian Baglow to discuss how incentivised is powering UA and much more. Adam observes that rewarded approaches pay dividends, producing retention rates that are “40% higher” than those of non-incentivised users. This is because rewarded gives marketers bonus insights into player behavior. As Adam puts it, marketers know “exactly why” a user downloaded, allowing them to create a “railed environment” or direct path that users are nearly guaranteed to follow. He shares smart strategies to optimise this approach, from how to finetune features to create long-term users to where to place ads to maximise monetisation. Lastly, he offers advice on marrying product and marketing and explains why incentivised traffic can potentially become a critical data signal studios can harness to optimize everything.