Individualized engagement is becoming integral to marketing success. A brand’s power of perception has shifted from the business to the individual, and marketers are feeling the pressure to ensure consistency across all the channels their brand is experienced—digital, in-app, and in the real world. Engagement and retention are critical and success is dependent on delivering campaigns and communications that are relevant, contextual, and timely, allowing a genuine, magnetic interaction that drives customer connection, reduces friction, and increases brand affinity.
This process can be automated, allowing marketers to define and action audience segments in real-time based not only on customer behavior but also—if you have the right solution working for you—customer intent. Our host Peggy Anne Salz catches up with Sunil Thomas, co-founder, and CEO of CleverTap, a leading customer engagement and retention platform, to discuss how marketers can more effectively wield retention marketing to drive positive results. Sunil also outlines how you can build a truly magnetic brand that attracts customers—and keeps them coming back.