Advertising & Brand

Lessons in the Power of Brand Story-telling

1 minute to read

Byron Reese shares insight into how stories have driven the growth and development of human culture, and outlines tips on how you can tell stories that persuade your customers to take action As humans, we are hard-wired to tell and share stories. We also gravitate to brands that tell a compelling story that connects with us on an emotional level. So, how do marketers shape narratives that resonate with their audiences? Our host Peggy Anne Salz talks with Byron Reese, author of the upcoming book Stories, Dice, and Rocks That Think.