Content & Media

Lessons From The Gaming Industry On Creating Viral Hits That Build Communities

1 minute to read

The gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack for bringing together technology, social media strategy, viral video, and influencer marketing to generate buzz and attract fans. Shawn will also share ideas for building conversations with social content for brands of every size. In this episode, Peggy Anne Salz asks Shawn Silverman, Social Marketing Leader at Brand Authors @brandauthors7912 and former social media and community manager for brands like Square Enix, Blizzard, and Twitch, about creating viral content that takes off.