Gaming marketers have made billions by hunting for whales, big spenders who splash the cash on app purchases. Now it’s time non-gaming apps learn to prime existing high-value customers to make more purchases, not roll the dice on acquiring new customers. In this episode, our guests, Mike Rhodes, CEO of award-winning app growth marketing agency ConsultMyApp, and Anh Nguyen, VP of Growth at Wolt, the on-demand delivery-you-anything giant with operations in 25 countries, share tips and advice you can follow to focus on the small segments that offer massive returns. Anh draws from his career at gaming companies before joining Wolt to share the lessons non-gaming apps can learn from gaming apps—and how you can combine the best of both worlds to drive positive outcomes for your business. In addition to some fun and candid shop-talk, Ahn and Mike reveal the tech and talent you need in both industries to gauge engagement and measure incremental growth. This episode is also the first in a new mini-series spotlighting champions joining up acquisition and engagement to achieve and scale profitable growth. Their tips and advice will also feature in The Sustainable Growth Handbook, an essential read for full-funnel marketers slated for release in Q1 2024.