Disney+ Hotstar Reveals Its Strategy To Turn Occasional Viewers Into Loyal And Paying Subscribers
Disney+ Hotstar, with its unparalleled mix of high-quality local and global content, continues to enthrall viewers. Millions are mesmerized by shows and movies from Disney, Pixar, Marvel and Star Wars, and Disney+ original programming such as films, series and...
Working With Marketing, Data And Ad Tech To Optimize Outcomes And Experiences
Live Streaming Is Transforming Commerce — And Here Is How You Can Engage Shoppers
Lockdown restrictions are driving live streaming commerce, a convergence of information, entertainment, and retail that is fast becoming the favorite ways for GenZs and Millennials to shop. But smart companies don’t drive on-off purchases.
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Diagnosing And Treating What Ails Your Retention
How do you hook mobile users to maximize retention? That’s the question we try to answer on a recent episode of Retention Masterclass with Fouad Saeidi, founder of the App Growth Network. Fouad often says “Retention is the only way to grow.”
Retention: The Foundation Of All Your Metrics
When it comes to digital marketing, measurement is everything – or so we’ve been told. These days, there’s new thinking on the street and it’s that “Benchmarks are bogus.” Benchmarks are simply an average, and for most marketers, average just isn’t good enough. No...
SHEROES’ Fearless Approach To Building A “Women’s Internet” and Involving Brands In The Conversation
Without a doubt, women are a huge and untapped audience, a segment of the global population that will hold almost one-third of total private wealth by the end of the year. Brands and businesses that fail to connect with women are leaving money on the table. And organizations that empower women to communicate with each other create value (and opportunities) for everyone.
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Driving Desired User Outcomes And Actions By Building An App Install Engagement Flow
Let’s face it. The high cost of acquiring new customers has made engaging and retaining customers crucial for mobile strategy. The focus is on the user experience. The pressure is on marketers to understand the customer journey and map the sequences of actions and interactions that will turn app installs into loyal users.
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Is 2020 The Year Of Retention? Not Quite
If you’ve been involved in the mobile app industry from the beginning you’ve watched as the evolution from paid apps to a freemium model happened — and then witnessed the rush to acquire as many users as possible morph into a focus on retention and recurring revenue. But where does the industry go from here?
Increasing Revenue During Tough Times Through Retention
Buying furniture online almost seems counterintuitive. You can’t sit down on a couch or lie down on a mattress via the web, but that hasn’t kept online furniture stores from flourishing.
MasterClass Builds Value For Subscribers To Create Lifelong Learners
When your content features Serena Williams, Martin Scorsese, Dr. Jane Goodall, Natalie Portman, or Gordon Ramsey, it sells itself—or at least that’s what you’d expect, right? Well, it’s true to some degree, but that doesn’t mean the marketing team at Masterclass doesn’t have some challenges to overcome.
Beware Of Funnel Vision: Use Data To Navigate The New Marketing Norms
You’ve heard it a thousand times: Fill the funnel, see what happens, and segment later. That strategy can fly or it can fail, but is it worth the risk—especially now, when everything marketers thought they knew about their customers is changing?
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Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.