Get Mindful About Your Performance Marketing: How To Build And Scale An Engaged User Base
Mindfulness apps have exploded during the pandemic as people everywhere seek self-care during times of isolation and anxiety. Leveraging that momentum means constantly re-engaging users with experiences and marketing campaigns tailored to their sensibilities. This...
“Data, Data, Data.” Inside Statement Games’ Winning Strategy With Sports Fans
Confined to their homes, consumers are spending more time (and more money) on mobile games than ever before. But the attraction isn’t simply a fun diversion; players crave interaction and social connection. This dynamic opens massive opportunities for fantasy sports...
Big Fish Games’ Janice Gao On Merging Creativity With Critical Thinking To Engage New Users
In the crowded, noisy, and increasingly automated world of mobile advertising, high-quality creative is more vital than ever. But breaking through the noise and differentiating one’s message is no simple task. It requires relentless experimentation, healthy...
SonyLIV Turns Consumers About To Churn Into Loyal Streaming App Users With 2x Longer Viewing Times – And Here’s How
The streaming revolution has driven a shift in viewer behavior as more consumers flock to streaming apps for programming to brighten dreary days in lockdown. But SonyLIV, the video-on-demand service owned by Sony Pictures Networks India, which is also available in the...
Marketers: Be Brave, Be The Brand And Learn to Put Yourself Out There in 2021
Today’s consumers invest in brands that align with their personal values. But they are also inspired by marketers who are passionate about the brand and show their enthusiasm on social media and via creative campaigns infused with humanity and humor. In episode #414,...
90% Of Your Players Prefer Ads Over Paying – Now What?
App publishers are doubling down on rewarded advertising models to diversify revenue streams and wring more value out of engaged audiences. I draw from a recent panel with four industry experts to explore the explosion in pioneering models that reward consumers for...
Don’t Burn Marketing Budget. Here’s A Framework To Light Viral Campaigns By Design
Viral marketing is about inspiring consumers to spread the word about your content and campaigns. It starts with a great idea that elicits an emotional response in people. But it also needs to have a powerful message (supported by personalized messaging) that triggers...
Dealing With Failure To Set Yourself And Your Teams Up For Success
In episode #412, you’ll learn why you have to fail to succeed in mobile marketing. It’s a hard-hitting and human discussion around the challenges and opportunities marketers face and the traits they should cultivate to succeed when our host Peggy Anne Salz catches up...
How Indiabulls Captures Massive Audience Attention With A Multi-Medium Approach Messaging
Consumers are turning to finance apps at record levels. But to rise above the noise, marketers need to deliver more customized messaging. More importantly, marketers need a framework to gauge interest and impact, pinpointing the channels and frequency that drive...
How SciPlay’s Amos Adler Drives Teamwork To Reduce App User Churn
Getting product, marketing, and analytics teams to work together harmoniously can be difficult. Even though they are all focused on delivering a fantastic app experience, and keeping a lid on churn, the motivation and process for getting there can be distinct for each...
Exploring Retention From The Middleman’s Point Of View
Prodege is a customer acquisition giant and has quietly become one of the world’s largest non-social, non-search marketing channels. How? With brands like Swagbucks, MyPoints, ShopAtHome, CouponCause, and Shoply. VP of revenue and business development, Lenny Rabin,...
IDFA Deprecation Damage Control: Lifting The Lid On A Mobile Measurement Solution For The Post-IDFA Era
Let’s face it. IDFA deprecation will have devastating consequences for marketers. They will no longer be able to attribute post-install activity, including revenue, directly to a campaign or publisher app. And that means marketers will be in the dark and unable to...
Ace Retention by Building CRM into Your Product
Your tech stack is an important part of your growth strategy but it’s also integral to your retention strategy. CRM is important to maintaining engaged, happy users who come back again and again. That’s why we talked to Christian Eckhardt, CEO and co-founder of...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.