Five Experts Share 2020 Lessons About App Marketing And Engagement (And Why There’s No Turning Back)
From time spent in mobile apps to revenues generated by in-app purchases and subscriptions, metrics for mobile apps broke the records in 2020. Downloads reached 130 billion as consumers flocked to apps to improve their physical, mental and financial well-being in...
How The Gaming Industry Steps Up To Help Us Cope And Slow The Spread Of Coronavirus
The Covid-19 crisis will be remembered as the catalyst for a quantum leap in digital adoption for companies everywhere on the planet. Management consulting company McKinsey reports most companies have significantly accelerated digitization, responding 20-25 times...
Games Marketing Experts Share Strategic Innovation To Tackle Disruptive Change
This year will be remembered as the biggest year yet for mobile gaming. Forced by global events to practice social distancing and use their downtime to seek digital distractions, consumers downloaded gaming apps in record numbers. And consumers aren’t just...
Stardust In Your Eyes And Engagement In Your App
We all know that feeling — you’ve got a new favorite show and all you want to do is talk to someone who loves it as much as you do about all your theories and thoughts. You read everything you can get your hands on and troll Twitter looking for other enthusiasts. Now,...
Join Me At PG Connects #4
As the old saying goes, “The show must go on!” And so does business. The mobile gaming industry has come up against a number of new challenges this year, and it’s more important than ever that we are able to share our experience and expertise. That’s why I’m excited...
Rewarded Advertising Diversifies Revenue And Motivates Mobile Gamers During Pandemic Gaming Boom
Fueled by record levels of app downloads and consumer spending. Mobile app usage across all categories grew 40% year-over-year with Gaming apps leading the way, according to data from app store intelligence provider App Annie. Games and esports analytics firm Newzoo...
Join Me At Zee MELT 2020 To Define The Future Of Marketing
Why Understanding Consumer “Tribes” Formed By Covid-19 Will Help You Do Business Better
Let’s face it: People everywhere on the planet are emotionally drained or financially strained – or both. The pandemic’s perfect storm of market and mental conditions turns up the pressure on companies to rethink customer segmentation and reshape their messaging.
Making Marketing Magic On The Customer Journey
As marketers, before we even sit down at the desk to implement our strategies, we need to map the customer journey. But optimizing that journey to encourage your users to move from stage to stage, traveling smoothly through the funnel, is the Holy Grail.
App Commerce: How To Convert New Users To Super Customers With Human Marketing
The shutdown of physical stores in much of the world is opening new opportunities for e-commerce marketplaces and mobile apps that deliver value during times of difficulty. But this doesn’t just mean offering attractive discounts and guaranteed delivery....
The Sole Supplier’s Secret To Fostering Community
Let’s face it, in 2020, retention isn’t just the goal, it’s the game changer. Focusing on retention is simply a more efficient path to growth than constantly hustling to acquire new users.
Relationship Building With LifeCouple
We know that retention rates vary across app categories—as do strategies. While we talk a lot about what’s normal and what works for games, and travel, and even health and wellness apps? But what about apps that provide therapy?
The New Playtime: The Secret To MPL’s Massive Mobile Success
Mobile gaming is emerging as the prime pastime as record numbers of consumers practice social distancing and use their downtime to discover new games or binge on favorites. Players are also congregating on esports platforms, digital safe spaces where they can compete on skill, and win big on prize money.
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.