Let’s face it: People everywhere on the planet are emotionally drained or financially strained – or both. The pandemic’s perfect storm of market and mental conditions turns up the pressure on companies to rethink customer segmentation and reshape their messaging.
As marketers, before we even sit down at the desk to implement our strategies, we need to map the customer journey. But optimizing that journey to encourage your users to move from stage to stage, traveling smoothly through the funnel, is the Holy Grail.
Let’s face it, in 2020, retention isn’t just the goal, it’s the game changer. Focusing on retention is simply a more efficient path to growth than constantly hustling to acquire new users.
We know that retention rates vary across app categories—as do strategies. While we talk a lot about what’s normal and what works for games, and travel, and even health and wellness apps? But what about apps that provide therapy?
Mobile gaming is emerging as the prime pastime as record numbers of consumers practice social distancing and use their downtime to discover new games or binge on favorites. Players are also congregating on esports platforms, digital safe spaces where they can compete on skill, and win big on prize money.