Whether you want to amplify your personal brand or promote your company to potential talent, video interviews can be transformational. But the real impact comes when the only obstacle to what we can achieve is our imagination and not technology (or budget). Our host Peggy Anne Salz welcomes back Mario Arabov, Co-Founder and COO of LAMA, the startup behind a new video Q&A app that allows everyone on the planet to produce and distribute short interviews. Mario updates us on his company, his platform, his latest release apps and his evolving strategy to offer an “interview-as-a-service” model to power B2B marketing. He also discusses his incredible traction with newsletter publishers and media companies who are using it to complement their content offers and engage new audiences. Finally, he shares the conversion rates for video, how to create a high performing video and why LAMA’s new premium offer (that starts at €149) offers value for money.