August 11, 2022
How to incorporate the habits & preferences of Gen Z to improve your marketing strategy. Phillip Jackson, Chief Commerce Officer @behindrecapped8835 talks about how marketers can harness approaches from gamification and rewards to social media and experiential marketing, build 1-to-1 relationships, drive engagement among business buyers, and reimagine the post-purchase journey. Mobile is our collective go-to for daily life and shopping, and this pattern also defines B2B commerce. New research from Chicago-based digital consultancy Rightpoint draws from consumer surveys to show how savvy brands can translate consumer experiences into B2B sales.