December 22, 2022
Leslie Wood, Chief Research Officer at #NCSolutions, chats with Peggy Anne Salz about the sweet spot for ad frequency, as well as changes to targeting practices and the importance of good creative above all else. According to parents, an apple a day keeps the doctor away. According to Leslie an ad a week keeps your sales at their peak. NCSolutions constantly developing new and powerful ways for CPG advertisers to best target, optimize, measure and enable sales-based outcomes. It’s an evolving combination of data-rich insights, proven strategies and innovations in machine learning – all working together to help you impact incremental sales and drive better results.