The Covid-19 crisis will be remembered as the catalyst for a quantum leap in digital adoption for companies everywhere on the planet. Management consulting company McKinsey reports most companies have significantly accelerated digitization, responding 20-25 times faster than thought possible before the pandemic, to harness digital channels and reach audiences.

But the prize goes to companies that elevate the conversation, using digital channels to offer assistance and show they care. Thankfully, 2020 saw an abundance of digital-first goodwill gestures that improve the situation for people. Their projects and efforts don’t just brighten bleak days in lockdown. They light pathways to guide us through the year ahead.

Read the full article on Forbes.