Purchasely is making it easier for app owners to build a product catalog, set up in-app subscriptions and optimize conversions. Jeff Grang, Co-founder & Chief Product Officer at Purchasely, discusses surprising nuances you need to know to price your offers (for example, a free trial can hurt, not help your business) and why even paywalls require personalization if you want people to purchase without pain. Jean-François (Jeff) Grang, Co-founder & Chief Product Officer at @purchasely9806 Shares How Marketers Can Personalize Paywalls To Drive Subscriptions. Marketing can never be one-size-fits-all, and that goes double if you have a subscription app. To reach potential subscribers in the right context and reinforce the decision to commit to recurring costs requires new thinking, flexible pricing and a fresh approach to subscription billing models. In this episode, our host Peggy Anne Salz talks with Jean-François (Jeff) Grang, Co-founder & Chief Product Officer at Purchasely.