How Marketers Can Match Up With Influencers To Elevate Brand & Revenues

There are influencers for every brand – but not every influencer is a good match. How do you choose influencers that deliver high ROI and compelling content. Peggy Anne Salz asks Ryan Detert, CEO of Influential , the world’s largest influencer marketing company, how to choose influencers that deliver high ROI and compelling content. Ryan shares his vision of the Creator Economy and weighs in on the importance of authenticity in influencer marketing. He also offers actionable advice for getting the most value out of influencer relationships, including nano-influencers and micro-influencers.