Consumers are turning to finance apps at record levels. But to rise above the noise, marketers need to deliver more customized messaging. More importantly, marketers need a framework to gauge interest and impact, pinpointing the channels and frequency that drive results. In episode #411 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Ankit Banga, Head of Marketing at Indiabulls Housing Finance, one of the leading home finance companies in India. Ankit explains his “frequency of four” formula for driving a “10-12%” increase in engagement rates. He also discusses how his company activates and motivates audiences with unique offerings like personal loans within three minutes and shares plans for a subscription healthcare service to help customers in these difficult times. Finally, he walks us through the new app and a gamification approach that offers customers the chance to play games in-app and convert reward points to cash.

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