Apps & Marketing

How COVID-19 Impacts Consumer Mobile App Use, Time Spent And Pastime Preferences

2 min read

It’s no secret that COVID-19 has disrupted business as usual across the physical world and the digital realm. A recent analysis from app store intelligence AppAnnie shows that–even though they’re our digital safe places–apps have not escaped the virus’s reach. Some apps – such as travel apps, rideshare apps, and restaurant apps–have seen a decline. However, game apps, streaming apps, health and fitness apps, food delivery apps, and others have seen a rise in use and activity as a global and growing user base adjusts to staying at home 24/7. Our host Peggy Anne Salz catches up with App Annie’s  Amir Ghodrati, Director, Market Insights, and Lexi Sydow, Senior Market Insights Manage, to discuss the impact of the coronavirus on key app verticals. They also share some of the high-growth apps showing up in their data and weigh in on the do’s and don’ts app marketers should follow to drive positive results for campaigns and consumers in our unprecedented times.