If you’ve recently seen a memorably provocative consumer healthcare campaign and thought, I can’t believe they went there, chances are you were looking at a brainchild of Patricia Corsi.
She’s the Chief Marketing and IT Officer at Bayer Consumer Health, part of Bayer AG, the global healthcare leader that recorded more than $50 billion in revenue in 2021. Corsi knows that creating a successful marketing campaign often requires taking people outside of their comfort zone. As a result, she’s helped many Bayer brands not only disrupt the consumer healthcare field but break through the white noise of an oversaturated marketing world.
A native of Brazil, Corsi is a paragon of marketing, brand, and consumer insights, having spent more than two decades shaping iconic consumer brands. Prior to joining Bayer, she was SVP/CMO of the Heineken Company Mexico and VP of Marketing for Unilever UK and Ireland. Among her many accolades, she was one of Adweek’s Top 30 CMOs in 2021 and this year’s finalist for the WFA (World Federation of Advertising) Market of the Year awards.
Read the full article on Forbes.