Mindfulness apps have exploded during the pandemic as people everywhere seek self-care during times of isolation and anxiety. Leveraging that momentum means constantly re-engaging users with experiences and marketing campaigns tailored to their sensibilities. This week’s interview presents a case study in both. In episode #420, our host Peggy Anne Salz catches up with Marta Fogel, head of performance marketing at 7Mind, a meditation app that aims to help users transform their minds and find calm amid the stress of daily life. A Mobile Hero recognized for her ability to scale and retain users, Marta has helped catalyze exponential growth at 7Mind with a mix of classic ingenuity and cutting-edge marketing techniques. Listen in for Marta’s expert insights on building an in-house analytics stack, optimizing campaigns against data-informed customer journeys, and working across various functions and departments to achieve powerful results.