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How Frustrating Ads Helped This Game Hit Top-20 Most-downloaded in the USA

How Frustrating Ads Helped This Game Hit Top-20 Most-downloaded in the USA

Nov 22, 2021 | Apps & Marketing, Featured

Should you have beautiful ads? Oddball ads? Funny ads? In-your-face ads? How about frustrating, impossible, annoying ads with puzzles that actually have no solution at all … and even feature a narrator making fun of your inability to solve them? That path less...
Make Your Business “Disruption Proof” By Empowering Middle Managers To Take Charge Of Change

Make Your Business “Disruption Proof” By Empowering Middle Managers To Take Charge Of Change

Nov 16, 2021 | Featured, Strategy & Business

Pandemic aftershocks, climate change, cultural polarization, supply-chain upheaval: “Managing change” in an ever-changing world is now the universal job description. And while leaders everywhere hope for the best, the wise course of action is to plan for the worst....
How The Washington Post turns snacks into subs to dominate the subscription economy

How The Washington Post turns snacks into subs to dominate the subscription economy

Nov 8, 2021 | Content & Media, Featured

The subscription economy is booming. From music and movies to meals and clothing, consumers want what they want to be available when and how they want it, and without onerous upfront costs. For publishers facing the uncertainties of digital advertising — dominated by...
How HelloFresh Successfully Educated and Converted Customers in the “Movable Middle”

How HelloFresh Successfully Educated and Converted Customers in the “Movable Middle”

Oct 22, 2021 | Featured, Retention & Engagement

A bold new logo may look good but — let’s face it — it won’t solve your customer retention problems. However, if you’re able to educate customers about the ways your product can make them healthier, less stressed about at-home meals, and then add beautiful branding on...
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    2023 Mobile CX Trends

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    • Allianz and Oscar winner Christoph Waltz create new series to help people prepare for their financial future March 17, 2023
    • Upstream Outlines What is Next in Mobile Marketing in 2023 January 17, 2023
    • Upstream advances in technology with financing from the National Bank of Greece December 19, 2022
    • Meta wins 2022 UK ecommerce advertising crown, but dominance is slipping December 14, 2022
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