Flipping The Script On Personalization To Drive Experience-Led Growth
From text and images to video and avatars, artificial intelligence has become the superpower that allows organizations to produce content in bulk and assemble elements in infinite combinations. But the ability to quickly churn out multiple campaigns is an empty...
How AI Builds Brand Power And Barbie Love With PhotoRoom’s Lauren Sudworth
This summer was a “Barbie” blowout! The blockbuster movie distributed by Warner Bros. brought in over $1.4 billion at the box office this summer, making it 2023’s highest-grossing film—and the topic of social media’s hottest trends. One of these viral hits, powered by...
Consumer Behavior Expert David Allison: Using Valuegraphics To Deeply Understand Customers
Think about your 35th birthday: Were you substantially different than the day before? Probably not, and yet marketers automatically moved you from the 25-34 segment to the 35-44 segment, and targeted you differently. Wouldn’t it be useful to have a reliable way to...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.