Make Your Business “Disruption Proof” By Empowering Middle Managers To Take Charge Of Change
Pandemic aftershocks, climate change, cultural polarization, supply-chain upheaval: “Managing change” in an ever-changing world is now the universal job description. And while leaders everywhere hope for the best, the wise course of action is to plan for the worst....
How The Washington Post turns snacks into subs to dominate the subscription economy
The subscription economy is booming. From music and movies to meals and clothing, consumers want what they want to be available when and how they want it, and without onerous upfront costs. For publishers facing the uncertainties of digital advertising — dominated by...
How HelloFresh Successfully Educated and Converted Customers in the “Movable Middle”
A bold new logo may look good but — let’s face it — it won’t solve your customer retention problems. However, if you’re able to educate customers about the ways your product can make them healthier, less stressed about at-home meals, and then add beautiful branding on...
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