Should you have beautiful ads? Oddball ads? Funny ads? In-your-face ads? How about frustrating, impossible, annoying ads with puzzles that actually have no solution at all … and even feature a narrator making fun of your inability to solve them? That path less...
Pandemic aftershocks, climate change, cultural polarization, supply-chain upheaval: “Managing change” in an ever-changing world is now the universal job description. And while leaders everywhere hope for the best, the wise course of action is to plan for the worst....
The subscription economy is booming. From music and movies to meals and clothing, consumers want what they want to be available when and how they want it, and without onerous upfront costs. For publishers facing the uncertainties of digital advertising — dominated by...
A bold new logo may look good but — let’s face it — it won’t solve your customer retention problems. However, if you’re able to educate customers about the ways your product can make them healthier, less stressed about at-home meals, and then add beautiful branding on...
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Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.