Image of Dave Bell, Co-Founder, and CEO at Gummicube

Does Optimizing In-App Purchases Really Help Your App’s ASO?

Apple allows in-app purchases to appear in app store search results, but are they really the new “gold mine” for ASO? Our host Peggy Anne Salz welcomes back Dave Bell, CEO of Gummicube–a company offers a suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization–to talk about new developments impacting ASO. This episode looks at how you can optimize in-app purchase copy with relevant and enticing keywords and why Dave is convinced granularity and personalization are poised to be “the next big thing” hitting the app stores.

Transcript

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