@GigaOM Mobilize: Nuance CTO Says Voice Will Transform, Disrupt
Voice — speech recognition and natural language understanding — are poised to transform our daily lives and disrupt all industries — not just mobile. Thanks to companies like Nuance Communications — which is also the speech-recognition engine behind Siri, the virtual...#DearKen: How Do I “Pinterest-ize” My Marketing Content?
Appearing to pop up out of nowhere, Pinterest has become the third largest social network on the planet. As I shared the value of co-publishing (shameless plug alert!) with you in my last MobileGroove column, my hope is that you are already happily pinning away all of...Best & Brightest: Carnival of the Mobilists #267
The Carnival of the Mobilists (COM), the weekly roundup of the Web’s best blogging on mobile and wireless, is now live at WIP (Wireless Industry Partnership) — the connector in the mobile industry, supporting the overall ecosystem by encouraging discussions,...M-PULSE ANALYSIS: Make Great Mobile Apps By Borrowing From Responsive Web Design?
At M-Pulse we make the transition to an all-app show, using our platform to bring our growing audience of mobile app developers and brands the information and insights essential to produce and promote engaging and effective applications. We kick off with a look at...#DearKen: How Can I Best Use Social Media When I Present At Conferences?
[Spoiler alert: The answer is co-publishing!]
You’ve been invited to share your expertise and passion with a live audience. Congratulations! Every time you present — whether it’s to a dozen people, or a thousand — social media gives you the opportunity to better engage your in-person audience and effectively reach people around the world [beyond just your “live” audience] who are interested in your topic.
Thank you for your question. At the risk of hyperbole, it is impossible to overstate the importance of social media in magnifying both the reach and the impact of your content, regardless of whether it is a formal presentation or your regular blog post (like this one!).
M-Pulse ANALYSIS: inneractive Cracks The Code On Mobile App Monetization
At M-Pulse Rob Woodbridge and I catch up with Itay Gadot, VP Marketing at inneractive, to dissect app monetization models, debate the realistic range of eCPMs (and revenues) developers can expect and discuss the increasing (and surprising!) importance of rich media ads in the marketing mix.
The interview is entertaining and hands-on, in part because Innteractive has seen the market from all the angles. Founded in 2007 as an in-game ad network, inneractive has since evolved into a mobile app monetization exchange that pulls together the resources (and reach) of 100+ ad networks and local premium agencies.
Best & Brightest: Carnival Of The Mobilists #265
Bringing you the best of mobile blogging from around the Web, the Carnival of the Mobilists (COM) comes with a selection of the posts over the last two weeks that set the bar. We will be back to our weekly schedule next week (April 2nd) when the COM is hosted by our...M-Pulse ANALYSIS: Bango Helps Mobile App Developers Hone Their Sales Pitch
At M-Pulse it's a month dedicated to mobile developer issues and we talk mobile app business basics opportunities with Ray Anderson, co-founder and CEO of Bango, a U.K.-based billing and analytics company that enables mobile developers to collect money for their apps.
But it's not just about providing a platform that makes it possible for mobile app developers to sell apps and collect payments using carrier billing. Bango has cleverly inserted itself at the center of the burgeoning App Economy, collecting data and insights (about how users pay and how they prefer to be treated when they make their next purchase). It's a stockpile of anonymized data that allows app
Social Messaging Apps Cost Mobile Operators SMS Revenues
In episode #9 of M-Pulse I examine a recent report from analysis firm Ovum that claims social messaging applications cost mobile network operators US$13.9 billion in lost SMS revenue last year.
Ovum expects the decline (nearly 6 percent of total messaging revenue in 2010 and 9 percent in 2011) to continue as the popularity of messaging apps continues to grow. Ovum warns operators to rework their legacy services if they want to secure their future position in the messaging market.
How can mobile operators hold their ground? Neha Dharia, consumer analyst at Ovum and author of the report tells us collaboration, not competition is the way to succeed.
M-Pulse ANALYSIS: WIP Marketing Essentials For Mobile Developers
At M-Pulse we continue our month-long look at mobile developer issues and opportunities, and focus on the practical marketing 'stuff' developers should master if they are serious about marketing and making money from their apps. We connect with Caroline Lewko, CEO and founder of WIP (Wireless Industry Partnership) and walk through the Mobile Developer's Guide To The Parallel Universe, a new resource from WIP that lays out the business basics developers need to follow.
In other segments:
Co-host Rob Woodbridge raises his Goblet of Rock to salute Snackr– the company disrupting terrestrial radio by delivering us personalized audio bite-size. Rob also looks backs on the 'social discovery' startups that left their mark on SXSW.
SoLoMo: Tasti D-Lite BJ Emerson Talks Mobile Marketing & Social CRM
On the heels of SXSW it's clear that SoLoMo is a fact, not a fad. I catch up with BJ Emerson , VP of Technology at Tasti D-Lite, the frozen treat chain with a cult following among health-conscious consumers as well as celebrities. The company doesn't just get So Lo Mo -- it has literally written the book on it, and will be releasing The Tasti D-Lite Way :Social Media Lessons for Building Loyalty and a Brand Customers Crave a bit later this year -- so watch this space.
BJ, a champion of SoLoMo and an authority on the ways companies can and should harness mobile and location to super-charge Social CRM, spoke at dozens of industry events in the last year, where he discussed the importance of moving beyond mobile integration of loyalty and rewards programs to really understanding the emotions consumers feel and want to express as they engage with brands on this deeply personal level.
The approach certainly delivers results. This last year went on record as the "greatest growth" year in the history of the 24-year old brand. The brand —whose popularity has grown largely by word of mouth — is a veteran when it comes to customer engagement and social media marketing. Beyond U.S. growth, Tasti D-Lite is also expanding internationally, opening locations in Mexico, Australia and the United Arab Emirates.
M-Pulse ANALYSIS: Millennial Media Mobile Device Megatrends PLUS Why Cross-Platform Tools Can Disrupt
At m-pulse we kick off a month looking at the App Economy and what developers need to know to turn building apps into a viable and thriving business. To set the stage for a discussion of wider industry trends we go to the 'go-to' market analysis and strategy firm VisionMobile and its founder Andreas Constantinou.
VisionMobile, which consistently delivers the industry actionable insights and definitive reports on all things mobile, just last week released the Cross-Platform Developer Tools 2012 report. This ambitious work analyzes the complex cross-platform tools landscape and — more importantly
#Dear Ken: HELP! How can I drink from the #socialmedia fire hose without drowning?
Think “social media marketing” is just about posting on Facebook, Twitter, and LinkedIn? Ha! Think again! Monitoring, analyzing, and participating in the discussions your target audience, existing customers, brand fans, and worthy competitors are having everywhere on the Interwebs can be daunting.
But, it has become a critical requirement for all marketers. Complicating matters further, research from social marketing software company Awareness Inc. predicts the continued rise of once “niche” social networks. Get ready for the rise of Slideshare, Quora, Tumblr, Path, Pinterest, Gentlemint,
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.