A Look Back At Mobile Conversion Rates
Harness New App Distribution Channels to Solve the Discovery Dilemma
The Name Game: Using Social Channels To Build A Strong App Brand
Users are searching for your app using keywords – but they are increasingly looking for your app because they know it by name.The good news: app developers no longer need to be convinced that building a brand – and cultivating an engaged community of brand advocates to spread the word – is their number one priority. The not-so-good news: there is no one-size fits all and the channels you leverage will depend on the developer’s app marketing and UA objectives.
Mobile Conversions Climb, But Cross-Device Is Still A Hike
With consumers expecting—even demanding—the flexibility to shift seamlessly between smartphones, desktops and tablets, the pressure is on marketers and publishers to customize experiences to “go with the flow.”
But it’s not enough to adapt advertising to accompany customers as they move across devices and across platforms. To maximize investments and conversions companies must also understand the strengths and weaknesses of each individual channel, stay current with consumer usage trends and combine these insights to architect an effective cross-device, cross-channel strategy.
The Formula For Blockbuster Games Apps — And Why We Are Addicted
With mobile app user acquisition costs rising through the roof and revenues set to go sideways, major publishers and independent studios are under increasing pressure to find better and smarter ways to boost audience spending in their game apps. While app companies can harness algorithms and analytics to get more bang for their budget, the best way to get to the top of the app store charts—and stay there—may be to crack the code on what market-leading mobile games are getting right, and then improve on that formula to produce an app with massive and lasting appeal.
Russia’s Pixonic Rethinks Growthhacking To Rocket Its App Up The Charts
Even in the new digital App Economy cash is king. The trek to the top of the app store charts, and the ability to stay there, requires strategy, energy and, most importantly, a massive budget to accelerate app development cycles, fund user acquisition campaigns and ensure app fame is lasting, not fleeting.
But it doesn't just "take money to make money." In the fast-paced app market where even a tidal wave of revenues can slow to a trickle in a matter of weeks, it also takes speed and agility to stay on top of your game.
Russia's Pixonic — the Moscow-based studio headed by 30-year old CEO Philipp Gladkov and the force behind the massively popular multiplayer mobile game app Walking War Robots— has managed both by tapping into a new on-demand funding model that allows rapid access to earned revenues.
Why Mobile Video (Advertising) Will Eat The World
Borrowing from the title of the milestone presentation Mobile is Eating the World (given by mobile analyst and authority Benedict Evans at Andreessen Horowitz’s Tech Summit 2014) is the best way to describe how mobile video—powered by mobile programmatic—is poised to rock the digital world in 2016. Top line numbers show mobile video viewing is already eating into desktop's leading share of video views. It's a migration that can be attributed to the advance of high-speed 4G mobile networks that reduce latency, making mobile video accessible and enjoyable for more consumers in more markets.
Make Way For Mobile-Only, Messaging Based Social Networks
Snapchat, Whisper, Secret, YikYak, Truth, Confide and 20 Day Stranger: These anonymous mobile-only, messaging-based social networks cannot be ignored. But how should marketers use them to connect with customers on mobile, and what are the 'new rules of engagement'?
The Seven Dwarfs Of Social Media: What Marketers Need To Know
Social media marketing authority Ken Herron offers solid advice with a twist, comparing Disney’s Seven Dwarfs and the seven mainstream social networks: Facebook, Instagram, LinkedIn, Pinterest, SlideShare, Twitter, YouTube — and ‘almost...Top Tips To Scale Your Social Media
What is “success” on social media? Your social media marketing is successful when it consistently achieves real, measurable results for your business or organization. Success means you are effectively engaging your target audiences on all of the different social...#DearKen: Help Me Understand How, When & Where To Use Hashtags!
Who knew Mariah Carey and I had so much in common! It turns out we both use hashtags to name our products. Mariah (or, more likely, her smart marketing people) titled her recent single #Beautiful. For the very same marketing reasons – increased visibility, branding,...#DearKen: How Should I Use Social Media To Promote My Book?
You should write a book. Yes, you! In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce your company’s...Small Business: Embrace Mobile To Engage Consumers
From searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions. We can do more with our screens — so it follows we will also come to expect...MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data
In the last shopping days before the holidays my guest is Michael Becker—North America Managing Director for the Mobile Marketing Association (MMA) and a leader in the mobile marketing industry. He’s active in the industry as an entrepreneur, an academic and a...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.